I opened my own gym because, like you, I am passionate about helping people and I believe CrossFit is one of the best ways to
By Brian Alexander owner of CrossFit Illumine and TwoBrain Mentor Hiring in the CrossFit world is a bit tricky. To be an effective Leader and
By Jay Williams, TwoBrain Mentor The biggest loss I have taken in business cost me over $200,000. I hired the wrong person and kept them
Your clients should have a relationship with your brand. Their fitness should not hinge on their relationship with one coach. If your client only attends
Let’s think about how we learn new skills. In sixth grade math class, does a teacher say, “Watch me do math, and then YOU try
In 2010, I wrote “Cowboys vs. Shepherds” on my first blog, DontBuyAds.com. It was later included in Two-Brain Business (now available on audiobook.) But new
