The Path to Personal Training

By Jeff Burlingame, Two-Brain Business Mentor

 If you are trying to grow your PT program, you first need to create a clear path for clients to get started.

Think about the following questions 

  • Do you offer a 1-on-1 Intro?
  • Do you sell Personal Training and/or a 1-on-1 On Ramp option?
  • Do you have a 1-on-1 or group On Ramp?
  • Do your coaches sell Personal Training during/after On Ramp?
  • Do you offer 30 minute “Skill Sessions”?
  • How many coaches do you have offering PT?
  • Do you create content to help grow interest?

If you answered no to any of these questions, you may want to re-evaluate your process.  Take a step back and walk through your intro and On Ramp process as if you were a new prospect.

The only way to maximize results for your members and your gym is by leading them.  Create a clear path.

If you need more help, we are here for you.


Jeff Burlingame
Two-Brain Business Mentor
Owner – Friction CrossFit

One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.