PT Starter Kit:  Growing Your Personal Training Stream

By Jeff Burlingame, TwoBrain Mentor


If you are trying to grow your PT program, you first need to create a clear path for clients to get started.


Think about the following questions


  • Do you offer a 1 on 1 Intro?
  • Do you sell Personal Training and/or a 1 on 1 On Ramp option?
  • Do you have a 1 on 1 or group On Ramp?
  • Do your coaches sell Personal Training during/after On Ramp?
  • Do you offer 30 minute “Skill Sessions”?
  • How many coaches do you have offering PT?
  • Do you create content to help grow interest?


If you answered no to any of these questions, you may want to re-evaluate your process.  Take a step back and walk through your intro and On Ramp process as if you were a new prospect.


The only way to maximize results for your members AND your gym is by leading them.  Create a clear path.


If you need more help, we are here for you.



Jeff Burlingame
Two-Brain Business Mentor
Owner – Friction CrossFit