I don’t often tell someone NOT to open a gym, but I did last month. James coaches at a box now. He doesn’t have
My first book about the gym industry, Two-Brain Business, is now over six years old. It just sold its 20,000th copy (thanks!) and its sequel,
by Oskar Johed Like everyone else that attended the TwoBrain Summit in Chicago a few weeks ago, my business partner Kalle’s and my mind were
I didn’t watch much TV growing up. But when I stayed with my grandmother, we never missed The Price Is Right. The game hasn’t
We don’t rise to our opportunities; we fall to the level of our preparation. Many entrepreneurs start the week with bold strides: they launch a
The most common complaint you used to hear about CrossFit? “I’ve been doing that all along. I just didn’t have a name for it.” You’d
In Two-Brain Business 2.0, I wrote: “Good debt creates an asset. Bad debt creates a liability.” I was talking about investment. But now
How do we measure business success? For CrossFit coaches, measuring fitness is easy: it’s improved capacity across broad time and modal domains (the ten
Last year a local high school built a new football field. Football isn’t our primary sport in Canada, but the local competition is fierce,
