Category: Gym Operations

The Kingmaker Equation

How do we measure business success?   For CrossFit coaches, measuring fitness is easy: it’s improved capacity across broad time and modal domains (the ten

Read More »

The Lottery Winner's Curse

In 2002, Jack Whittaker won $315 million in a Powerball jackpot. Within a decade, his daughter and granddaughter had died of drug overdoses, his wife

Read More »