Yesterday, I wrote, What IS Excellence? and promised to follow up with a specific example of measuring excellence in the gym business. Below, you’ll find
Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop. After noticing that many of my seed clients
We teach Affinity Marketing, which is the overarching practice of focusing on your best clients, and making new connections through the “Help First” strategy. That
I was visiting a new gym in Boston. The coach said, “Warm up with double-unders.” I’m okay at those, so I did 100 unbroken. Then
The Two-Brain model is built on the balance of knowledge and caring service. My gym is built on the same model. And yours can
It’s no secret that I worked on the CrossFit HQ Media team for years. I’m still an irregular contributor to the Journal on business-related ideas.
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