Category: Gym Operations

The Lottery Winner's Curse

In 2002, Jack Whittaker won $315 million in a Powerball jackpot. Within a decade, his daughter and granddaughter had died of drug overdoses, his wife

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Why We Upgrade Every Year

I learned the hardest business lessons before 2012. The sleepless nights didn’t end there, but by late 2012, my business was no longer at constant

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What Will You Sacrifice?

When my gym was in trouble, there was one consulting service in the CrossFit world. I watched their videos. Many of their messages made sense.

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