Category: Gym Operations

What is Excellence in Coaching?

Yesterday, I wrote, What IS Excellence?  and promised to follow up with a specific example of measuring excellence in the gym business. Below, you’ll find

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What is the TwoBrain Workshop?

Last night, CrossFit’s EOD (Email of the Day) mentioned our local mentorship project: the TwoBrain Workshop.   After noticing that many of my seed clients

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When To Run a 6-Week Challenge

We teach Affinity Marketing, which is the overarching practice of focusing on your best clients, and making new connections through the “Help First” strategy. That

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