She came into the gym crying, and told me she had to cancel her membership.
“Why?!” I asked, immediately panicking. She was one of my best clients!
“My husband bought me a treadmill. It’s really expensive. I don’t like it. But I feel like I have to use it.”
I never saw her again.
I used to hate it when a client bought a treadmill. When FitBits showed up after Christmas, I could barely stop myself from ranting about wasted money. And when Orange Theory started touting heart rate as the primary metric of fitness, I probably wrote and deleted 50 blog posts. I saw these things as a replacement for true fitness. They were all taking up time, energy and money that my clients could have spent on better stuff, like CrossFit.
Then I grew up a little, and started realizing that the tech wasn’t my competition. In fact, it could be part of my program. If you’re running a prescriptive model in your gym, all of the stuff I’m about to share can fit under your coaching umbrella.
(If you’re not using the Prescriptive Model, this is the best time to learn it. Book a free call with a mentor to talk about it here.)
What follows is a long post about the tech most likely to touch your gym in 2019. I get into neurochemistry, wattage measurement and even microfibers. It might be too long. But I want you to know what you’re up against–or, if you’re in the TwoBrain family, what your new position of leverage might be.