
Fragile Franchises: Why It's a Great Time to Be an Independent Gym Owner
As the COVID crisis deepens, more and more franchisee gyms are asking Two-Brain for help. I can’t name them specifically because privacy is a core

As the COVID crisis deepens, more and more franchisee gyms are asking Two-Brain for help. I can’t name them specifically because privacy is a core

Even if you’re still delivering group classes on Zoom, your business is different than it was on March 1. That means you’re back in Founder Phase. Here’s how to get out of it—fast.

The daily update. Today’s Tactic: Set up your online schedule for April, write standard operating procedures and dial in service delivery.

Chris Cooper speaks with Fitness Mentors founder Eddie Lester about how to most effectively pivot to online training.

The daily update. Today’s Tactic: Use three to four hours this weekend to apply for an SBA loan (U.S.) or other cash-flow funding.

We’ve been tracking data on adherence and retention for years. When Two-Brain gyms began to pivot online because of the COVID crisis, we focused all our attention on that transition. Here’s what we learned.

Chris Cooper’s 10-, 60- and 90-day plan for gym owners. Plus: Best practices for online training, how to ask your landlord for a break and resources for small businesses.

The daily update. Today’s Tactic: Plan a challenge to keep your members engaged in April. It can be an eating challenge, a habits challenge or a workout challenge.

If you’re looking at a cash-flow crisis, you can ask for rent abatement from your landlord. Two-Brain gyms have around a 30 percent success rate in this negotiation. Here’s how to do it.