Chris Cooper’s 10-, 60- and 90-day plan for gym owners. Plus: Best practices for online training, how to ask your landlord for a break and resources for small businesses.
The daily update. Today’s Tactic: Plan a challenge to keep your members engaged in April. It can be an eating challenge, a habits challenge or a workout challenge.
If you’re looking at a cash-flow crisis, you can ask for rent abatement from your landlord. Two-Brain gyms have around a 30 percent success rate in this negotiation. Here’s how to do it.
If you can survive through April and May, you’re probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here’s your plan to manage your cash flow in the short term.
I’m going to tell you how to start online training during the coronavirus crisis. Just posting a workout on your website is not valuable enough to justify charging for full membership. Instead, you’re going to provide max accountability.
In the fitness business, you have to sell most people on doing something they don’t like. Then you have to sell them on the idea that they will like your service better than the alternatives. Then you have to sell them on value. And then you have to sell them on continuing—every damn day.
Everyone around you wants you to be reliable: to do things the same way every time. They want you to be clear and help them gain direction in their lives through your expertise. This is how to do it.
Your clients need nutrition coaching. But how much? And when? This post goes over the pros and cons of nutrition challenges and appointment-based programs.
Instead of trying to push more heads into your group classes, adding a nutrition component should be the top priority of every gym owner. Here’s why.
