Category: Gym Marketing

On a deserted, tree-lined street, a bus shack sign that reads "what would you put here?"

State of the Fitness Industry: Your Brand

Your brand is the way your service meets the world. In this article, Chris Cooper shares his top branding lessons from 2019. He also offers advice if you’re considering affiliating with CrossFit, deaffiliating or starting a franchise gym.

Read More »
A bluish silver gear labeled "sales" meshes with another labeled "marketing."

Building a Sales Engine: Who Sells?

The next time you’re in a staff meeting, look at the faces around you and ask, “Who is in charge of sales?” If you can’t name the person responsible for selling, bad news: It’s you. But it doesn’t have to be.

Read More »
A large number of bright red apples piled together.

Starting a Gym: Marketing

Marketing is about relationships, and that’s never more true than when you’re in the Founder Phase. Chris Cooper explains how to take the very first steps in marketing your business.

Read More »