The story of how a prison strip search taught Chris Cooper a valuable lesson about marketing a gym business.
Chris Cooper has been telling people to publish their own media since 2012. Few actually do. But telling good stories improves every aspect of business.
Your business deserves to be successful, but you can’t change minds without winning hearts. And you can learn to tell better, true stories—the kind that change how people feel, and, in turn, what they do.
Two-Brain personal-training specialist Rob Connors shares how he converted his physical gym to a 100 percent digital personal-training program.
“What should I say on Facebook and Instagram?” Eight social media tips for business owners who are living in trying times.
Gym owner Rob Connors shares how targeting a niche audience strengthened his business.
Think narrower and go deeper instead of trying to appeal to everyone—Chris Cooper identifies niches and explains how creative entrepreneurs can dominate them.
Chris Cooper explains how he built a huge audience one person at a time and why he still owns a gym.
People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?
