At Catalyst, we break our Kids’ groups into three levels of age/proficiency: Junior Varsity Varsity Varsity Sport. Groups are defined by age, but kids can
Newsletters are effective at every stage of the onboarding process. They raise awareness when they’re shared, and they increase desire by demonstrating the benefits of
How To Create Good Video Content You’re a great coach, but no one outside your gym knows it. Let’s show them. STEP ONE Don’t set
You need to show people how you can help them. Content marketing doesn’t mean plastering flyers on windshields: it means demonstrating your expertise. After
“Fit It Forward” Marketing Strategy – Details Riding The Wave Choosing a gym seems like a logical one, but it’s driven by emotion. When people decide
In 2001, CrossFit.com launched. Greg faced a market that many of us believed was already overcrowded. All the new innovation came in the form of
We’re big fans of Jason Brown’s BoxProgramming.com. We’ve featured Jason on this site before. Here’s The Conjugate System For A CrossFit Gym. And here’s The
The IgniteGym program is used on five continents. And it can add a whole new world of clients, programming and revenue to your gym. Originally
