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Two-Brain founder Chris Cooper with text "10 Years of Making Gyms Profitable: The Two-Brain Story"

The Two-Brain Story: 10 Years of Solving Every Problem in the Gym Business

Feb. 13, 2026 is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business. Tune in for the full origin story.
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A huge group of gym owners cheer at the Two-Brain Summit in Chicago.

Two-Brain Business Turns 10: What We’ve Built and Where We’re Going

Chris Cooper recounts the short history of Two-Brain Business on the 10th anniversary of the mentorship company.
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A stack of books sits next to two dumbbells.

The Best Leadership Books to Read in 2026 (and How to Use Them)

You don’t become a better leader just by reading about leadership. Here's how to get results after you read these books.
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Text "Leadership books for gym growth" along with the covers of 8 books recommended for gym owners

Which Leadership Books Will Actually Help Your Gym Right Now?

Determine your leadership level with a simple diagnostic, and then find out which books Chris recommends for gym owners at each level.
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Text "Add $5k in revenue with this step-by-step guide" beside image of a free guide for gym owners

$5,000 in Extra Gym Revenue in 30 Days—Without Paid Ads

Chris walks through three proven tactics gym owners can use to generate an extra $5,000 in revenue from clients they already have.
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A photo of a smiling gym owner with the words "used my tactics, added $5,000."

How to Add $5,000 in 30 Days—No Ads Needed

Get my workbook for tactics, step-by-step instructions and checklists that will help you add new revenue fast.
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