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The Power of 10: Why You Need to Be at the 2026 Two-Brain Summit

Chris Cooper explains exactly how a weekend in Chicago in June will help you 10x your gym business.
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Best-selling author Mike Michalowicz with his book "Get Different" and text "What makes your gym 'better'?"

Mike Michalowicz: What Makes Your Gym “Better”?

Mike Michalowicz explains why most gyms are swimming in a sea of sameness, invisible to potential clients—and what to do about it.
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Pete Shaw with text "Can MetFix Save CrossFit?"

Can MetFix Save CrossFit?

CrossFit taught the world how to move, and now through MetFix, Greg Glassman wants to teach them how to eat.
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A confident, smiling gym owner stands with arms crossed on his training floor.

The Tactical Gym Owner: Focus and Action

Chris Cooper delivers his No. 1 tool to help gym owners accomplish the tasks that move the needle in a fitness business.
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Profound Lessons From 20 Years of Gym Ownership

Chris Cooper reflects on two decades in business and shares his hard-earned knowledge so you can find success sooner.
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Two-Brain founder Chris Cooper with text: "22 lessons from 20 years running a gym"

22 Lessons From 20 Years as a Gym Owner

Chris Cooper’s gym just turned 20, and today he’s sharing 22 lessons he’s learned over the last two decades as a gym owner.
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