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Gym owner Corey Lewis and Two-Brain CEO John Franklin with text "Win your former members back"

The Alumni Whisperer: How to Win Back Old Gym Members

April 16, 2026 Podcast
Most gyms treat old members like they’re gone forever. Xtra Mile Fitness brought back 36 of them in one year.
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A woman holds a dumbbell and a blue GLP-1 injector with the caption "you can't prescribe both."

The Legal Dangers of Selling GLP-1s and Peptides in Your Gym

April 15, 2026 Gym Operations
Gym lawyer review: GLP-1s and peptides can put your gym at great risk if you don't handle these medications properly.
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A stressed gym owner stands in a facility full of equipment for every style of training, from Pilates to functional fitness.

The Future Is Niche: Why Specialization Wins in Your Gym

April 14, 2026 Vision
“Our workouts are for anybody" sounds like a smart statement, right? The truth: You don't want every fitness client. Here's why.
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Two-Brain founder Chris Cooper with text "How to niche down"

The Future Is Niche: Specialization for the Win in Your Gym Biz

April 13, 2026 Podcast
Generic “fitness for everyone” gyms compete on price and lose. Specialized gyms charge premium rates and win.
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Gym Lawyers owner Matt Becker and Two-Brain founder John Franklin with text "How to buy a gym"

How to Buy a Gym Step by Step

April 9, 2026 Podcast
Two-Brain CEO John Franklin and Matt Becker of Gym Lawyers PLLC walk you through exactly how to buy a gym without landing on legal landmines.
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A gym owner stands in his gym and asks himself "what is my gym worth?"

How to Value a Gym: SDE, Multiples and What a Gym Is Actually Worth

April 8, 2026 Personal Development
Seller's discretionary earnings, multiplies, equipment liquidation value—we lay out everything so you know how to value a gym.
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