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A female fitness coach yells at a gym client through a megaphone with the caption "new hire not working out?"

The Hiring Mistake That’s Killing Gyms (and How to Fix It)

February 17, 2026 Hiring Staff
Wouldn't it be great if you could clone yourself to staff your gym? No—that would actually be terrible. Here's a better plan.
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Gym owner with text: "How to hire great coaches for your gym. Personality assessment included!"

How to Find and Hire Great Coaches (Personality Assessment Included!)

February 16, 2026 Podcast
Chris explains why gym owners should hire for personality and train for skill, and shares a personality assessment to give potential coaches.
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Two-Brain founder Chris Cooper with text "10 Years of Making Gyms Profitable: The Two-Brain Story"

The Two-Brain Story: 10 Years of Solving Every Problem in the Gym Business

February 12, 2026 Podcast
Feb. 13, 2026 is Two-Brain’s 10th anniversary—a full decade of solving every problem in the gym business. Tune in for the full origin story.
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A huge group of gym owners cheer at the Two-Brain Summit in Chicago.

Two-Brain Business Turns 10: What We’ve Built and Where We’re Going

February 11, 2026 Vision
Chris Cooper recounts the short history of Two-Brain Business on the 10th anniversary of the mentorship company.
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A stack of books sits next to two dumbbells.

The Best Leadership Books to Read in 2026 (and How to Use Them)

February 9, 2026 Personal Development
You don’t become a better leader just by reading about leadership. Here's how to get results after you read these books.
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Text "Leadership books for gym growth" along with the covers of 8 books recommended for gym owners

Which Leadership Books Will Actually Help Your Gym Right Now?

February 9, 2026 Podcast
Determine your leadership level with a simple diagnostic, and then find out which books Chris recommends for gym owners at each level.
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