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Man recording podcast with text "Be 5-mile famous"

The Gym Owner’s Guide to Content That Builds Your Business

May 19, 2026 Gym Marketing
Chris Cooper's businesses were built on content. Here's the simple framework gym owners can use to grow with content.
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Two-Brain CEO John Franklin and founder Chris Cooper with text "The 25-minute content strategy for gym owners"

The Content Strategy That Gets Gym Clients

May 18, 2026 Podcast
Chris and John give gym owners a step-by-step content system that builds trust, brings in leads and keeps working long after you hit publish.
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Two-Brain CEO John Franklin over gym background with text "Are you missing out on 29% of leads?"

Turn Your Gym’s Social Media Into a Lead Generation Machine

May 14, 2026 Podcast
John gives gym owners a posting plan, examples to model and word-for-word scripts to generate more leads from social media.
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Gym background with phone screen that says "Gym Lead" and a short DM convo

The Exact DM Scripts That Turn Gym Leads Into Gym Members

May 13, 2026 Selling Gym Memberships
Here are the exact scripts gym owners use to turn social media followers, commenters and alumni into gym members.
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Text "Likes don't pay rent." over photo of gym members taking a selfie

The Only Social Media Framework Your Gym Needs

May 12, 2026 Gym Marketing Selling Gym Memberships
Stop posting content that gets ignored. Here's the only social media framework your gym needs to turn followers into members.
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Two-Brain CEO John Franklin and founder Chris Cooper with text "The Social Media Playbook for Gym Owners"

The Only Social Media Strategy Gym Owners Need

May 11, 2026 Podcast
Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.
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