Book a call

Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

Two-Brain CEO John Franklin over gym background with text "Are you missing out on 29% of leads?"

Turn Your Gym’s Social Media Into a Lead Generation Machine

May 14, 2026 Podcast
John gives gym owners a posting plan, examples to model and word-for-word scripts to generate more leads from social media.
Read More →
Gym background with phone screen that says "Gym Lead" and a short DM convo

The Exact DM Scripts That Turn Gym Leads Into Gym Members

May 13, 2026 Selling Gym Memberships
Here are the exact scripts gym owners use to turn social media followers, commenters and alumni into gym members.
Read More →
Text "Likes don't pay rent." over photo of gym members taking a selfie

The Only Social Media Framework Your Gym Needs

May 12, 2026 Gym Marketing Selling Gym Memberships
Stop posting content that gets ignored. Here's the only social media framework your gym needs to turn followers into members.
Read More →
Two-Brain CEO John Franklin and founder Chris Cooper with text "The Social Media Playbook for Gym Owners"

The Only Social Media Strategy Gym Owners Need

May 11, 2026 Podcast
Two-Brain CEO John Franklin and founder Chris Cooper walk through the social media system that turns lurkers into paying members.
Read More →
Gym owner Brian Foley with text "Retention secrets from a gym with 300+ clients"

The Secret Question That Unlocks Gym Growth: How Many Clients Can You Keep?

May 7, 2026 Podcast
Brian Foley's gym Activate has over 360 clients and a 27-month average length of engagement. Hear his top tips.
Read More →
A photo of Two-Brain mentor Brian Foley in front of a large machine with the title "Got a Retention System?"

Why Your Gym Is Stuck at 150 Members (And It’s Not Marketing)

May 6, 2026 Gym Operations
Gym owner with 360 members lays out exactly how he built his business by focusing on one important metric.
Read More →

Categories

Main Menu