January
24
2016

Corporate Intro Letter

Corporate marketing is one of 10-12 strategies we teach mentoring clients. Every month, 3-5 corporations should be approached on the basis of creating a healthier, more vibrant staff. We do NOT use corporate discounts. We HELP corporations get what T...

January
24
2016

Varsity Tracking Log

At Catalyst, we break our Kids’ groups into three levels of age/proficiency: Junior Varsity Varsity Varsity Sport. Groups are defined by age, but kids can “Test Up” from one group to another. “Varsity Sport” is for teens...

January
22
2016

How To Write A Newsletter

  Newsletters are effective at every stage of the Onboarding process. They raise awareness when they’re shared; they increase desire by demonstrating the benefits of our service. They provide a clear path to integration, and keep our existing cl...

January
22
2016

How To Create Member Profiles

No one uses “testimonials” anymore. They’re too staged, too sales-y. We’ve all been asked for a testimonial and recall how awkward it felt. But we still need social proof to help our clients relate to our service. And our brains are wired to remember...

January
22
2016

How To Create Good Video Content

How To Create Good Video Content You’re a great coach, but no one outside your gym knows it. Let’s show them. STEP ONE Don’t set up a sound stage: just coach a class as you normally would, and record the “skills” portion. Use your phone, a small vide...

January
22
2016

How To Create Good Blog Content

  You need to show people how you can help them. Content marketing doesn’t mean plastering flyers on windshields: it means demonstrating your expertise. After all, if they don’t KNOW you’re the best coach around, who’s going to tell them? Not yo...