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On a wooden board, several bent nails next to one nail that has been driven well by a nearby hammer.

4 Major Gym-Owner Mistakes and 1 Simple Fix

July 5, 2024 News and Views
Mike Warkentin explains how you can use one simple tactic to avoid huge errors that will cost you a ton of cash and lots of clients.
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A photo of gym owner George-Anthony Dulal-Whiteway and the title "Earn More Per Client Starting Today."

Easy Ways to Earn More Per Client Starting Today

July 4, 2024 Podcast
This San Diego gym owner is surrounded by competitors, but he's able to charge more than $500 per client per month. Here's why.
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In a line of brown tiles with arrows all pointing one way, a single yellow tile with an arrow points in a different direction.

Want to Win the Gym Game? Be Different.

July 3, 2024 Selling Gym Memberships
If you look like every other gym, you’re going to compete on price—and you can’t win. You don’t even want to win that race.
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Sticky notes with the words "quality" and "efficiency" stuck to a blackboard, with upward arrows indicating improvements.

The Gym Model That Improves Every Major Metric

July 2, 2024 Selling Gym Memberships
How to build, solidify and keep establishing value so you can acquire great gym clients and retain them for many years.
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A smiling gym owner and the words "how to set your gym apart from the competition."

The Race to the Bottom: How to Set Your Gym Apart From Competitors

July 1, 2024 Podcast
If you compete on price, you're going to find yourself struggling to earn what you want. Chris Cooper's solution: Create value for clients.
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A gym owner stands at the bottom of a flight of concrete stairs and prepares to climb them.

Value: Race to the Bottom or Rule at the Top

July 1, 2024 Selling Gym Memberships
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?
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