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Focus concept: a hand holding a virtual target board and arrow with bokeh background.

Simplicity Scales: Dial in Your Offer!

May 1, 2024 Selling Gym Memberships
Some gym owners try to sell a dozen services and appeal to everyone. Here's how to sell more by getting results for select clients.
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A cartoon avatar: A blond woman in a white shirt waves to someone.

When You Know Your Avatar Client’s Hair Color

April 30, 2024 Vision
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.
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A photo of Bill Parisi of Parisi Speed School with the title "Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster."

Riches in Niches: Why Bill Parisi Focuses on Making Kids Faster

April 29, 2024 Podcast
Why should you dig deep into your niche? The founder of Parisi Speed School has the answer—and some great tips about training youths.
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A smiling older man and woman work out in a functional fitness gym.

How to Mine the Masters Niche

April 29, 2024 Selling Gym Memberships
Use these tips to start a program for older athletes—or apply them to any other specialty program you can come up with to grow your gym.
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On a chalkboard, the words "response time matters," with a stopwatch in place of the "O."

Don’t Read This. Respond to a Lead Instead.

April 26, 2024 News and Views
If you're trying to make more sales, contacting leads quickly is more important than just about anything else you can do.
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A photo of gym owner Wesley Kalkhoven and the title "Marketing Leader After Just 6 Months of Mentorship!"

Marketing Leader After Just 6 Months of Mentorship!

April 25, 2024 Podcast
After six months with Two-Brain, Wesley Kalkhoven of Calisthenics Amsterdam doubled his income and earned more time with his family.
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