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A woman checks in for a PT session at the front desk of her gym.

Pricing and Packaging Gym Services (You Don’t Need More Clients)

March 4, 2025 Gym Operations
Chris Cooper explains how to ensure your rates will produce a profitable gym that serves high-value clients for decades.
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A graphic showing increasing revenue with the title "How to Set Rates at Your Gym."

Stop Undercharging: The Right Way to Set Gym Rates

March 3, 2025 Podcast
Don't copy your competitors' pricing! Set rates the right way, so your gym becomes profitable, sustainable and pays you what you deserve.
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A gym owner consults with a prospective client in her office as part of the sales process.

The Only Way to Use Free Trials if You Want to Close Sales

February 28, 2025 News and Views
The free-trial myth pops up for two reasons: Gym owners hate "selling," and most business role models sell products, not services.
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Gym owner Matt Michaud next to title "When a Nearby Gym Closes: How to Help Its Members"

When a Nearby Gym Closes: How to Help Its Members

February 27, 2025 Podcast
When a nearby gym closes, its members risk losing their momentum. Here's how to step in and help them continue their fitness journeys.
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A man sits in a gym and consults with its owner about his fitness goals.

How to Add 4X as Many Clients as the Average Gym

February 26, 2025 Selling Gym Memberships
The average gym gets about 5 new clients a month. Our sales leaders average more than 23 new clients every month
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A smiling man hands his credit card to a gym owner to purchase a membership.

World-Class Funnels: Sales Stats From Top Gyms

February 25, 2025 Selling Gym Memberships
One gym takes the triple crown with a spectacular performance on our leaderboards for set, show and close rate.
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