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A photo of a smiling gym owner standing inside his facility.

My Very Best Save-Your-Gym Resources

May 27, 2025 Personal Development
Six big problems kill gyms. Chris Cooper lays them out and then points you to a resource package that's packed with solutions.
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Two-Brain CEO Chris Cooper next to a burning pile of cash and text: "6 Reasons Gym Owners Fail"

The 6 Reasons Gym Owners Fail

May 26, 2025 Podcast
Chris Cooper shares the six problems that sink gyms and provides the tools fitness entrepreneurs need to address each issue.
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Gym owner Robin Sowden-Taylor with text: "What's the Value of Hyrox Affiliation? £75K for this gym owner!"

Hyrox Data Dive: Exact Revenue and ROI Stats on Affiliation

May 22, 2025 Podcast
Robin Sowden-Taylor added Hyrox to his gym and credits it with bringing in 30+ new clients and thousands in extra revenue.
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Two-Brain CEO Chris Cooper pictured with title "Is Gym Affiliation Worth It? How to Measure the ROI"

Is Gym Affiliation Worth It? How to Measure the ROI

May 19, 2025 Podcast
Coop gives you a simple formula for determining whether affiliation gives you a clear return on your investment.
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A gym owner checks her smartwatch with the caption "measure everything."

Measuring the Value of Affiliation

May 19, 2025 Vision
Chris Cooper lays out five steps gym owners can use to see if they're getting clear ROI on the fitness brands they license.
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A white-label poster for a gym to demonstrate the concept of branding.

Where Branding Fits in Your Business

May 19, 2025 Vision
Your brand is important—but how important? Chris Cooper lays out the order of priorities in your fitness business.
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