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Episode 79: How To Get UnStuck

 
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Your Mindset is the Obstacle

PT Starter Kit: Your Mindset is the Obstacle “You miss 100% of the shots you don’t take” -Wayne Gretzky   How can you land a large PT deal, if you never ask?  Simple, you can’t. By using a step down close approach you can open up opportunities that previously were unavailable to you or your clients. Start thinking in terms of “What is best for this client”.  Instead of “What can this client afford?”  Try this type of close: Close 1: 5 x week PT – $1500 / month (60 / session) 4 x week PT – $1040 / month (65 / session) 3 x week PT – $840 / month (70 / session) “Which option works best for you?”If yes sign them up for that option.  If they want to think about it (aka NO) or they just say no, “What is holding you back?”  Handle the objection (easier with the WHY NOT sheet) and re-close. Close 2. 3 x week PT – $840 / month (70 / session) (yup, show it again, you’d be surprised how many go for it the second time) 2 x week PT – $600 / month (75 / session) 1 x week PT – $320 / month (80 / session) “Which option works best for you?”If yes, sign them up. If they want to think about it (aka NO) or they just say no, “What is holding you back?”  Handle the objection (easier with the WHY NOT sheet) and re-close. Close 3. On Ramp options OR CrossFit.“Which option works best for you?” That’s it.  You get 3 shots at most.  And each close should have 3 or less options.  We aren’t trying to overwhelm them and create paralysis by analysis. The prerequisite to this close would be evaluating the clients needs.  I will always go this route if there is a strong emotional component to their goals.  So be sure to ask why a lot during your appointment. Beyond ...
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Episode 78: Building Cash Flow Assets, with Jeff Smith

 
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PT Starter Kit: Do You Have the Staff and Space?

PT Starter Kit: Staff and Space Ready to take your revenue to the next level?  Start with Personal Training! PT is easily the best way for box owners to maximize both client value and revenue. By simply adding an option to work 1 on 1 with a coach for 30 or 60 minutes, you can add thousands in new revenue. Here is how to start: Find the staff It’s okay if you start the program yourself, but, have an exit plan.  You can’t be the only one running PT.  Also you wouldn’t believe how much of a time suck it can become, preventing you from working on your business. Once you find the right person, interview them.  Don’t sell them the golden goose.  Make them show you why they are a good fit.  Then have them shadow you, review roles and tasks for a PT and sign a contract.   Pay them 4/9ths.  We talk a lot about this with our RampUp and Growth stage clients. Do you have the space? This space does not: Need to be huge Need to be private Need to be fancy Require new or special equipment This space does: Need to be 100+ Square feet Need to have equipment nearby that is easily accessed without interrupting other programs That’s it.  If you have these two things dialed in, you have a PT program ready to launch.  The next step is just to take #ACTION and start rolling. If you need more help, we are here for you.BOOK A FREE CALL  Jeff Burlingame Two-Brain Business Mentor Owner – Friction CrossFit
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Episode 77: Get Leverage, with Ari Meisel

 
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How to Fire Yourself… The Right Way

By Jeff Burlingame, Two-Brain Business Mentor So you don’t want to clean your gym anymore?  Or run payments?  Or deal with retail? Whatever it is that you don’t want to do… How do you get out of doing it? At Two-Brain Business we guide our clients to higher value roles, eventually to that of the CEO.  This allows them to do more work on their business and less work in their business, thus making it more profitable.  #emyth Here is our step by step process to get there, no matter the role: Do the job.  And learn how to do it right.  Find out what works and what doesn’t, so that another employee doesn’t end up doing things the wrong way. Document everything.  Once you are happy with how the job is done, write it all down.  This is an SOP (Standard Operating Process).  It starts with how to do the job and ends with an employee contract, evaluation and pay structure.  More HERE. Get the right person on the bus.  This person should be excited to take on new responsibility and growth. Test drive.  Give them 1-3 months in the role to get traction.  If they are unable to be successful by then, or anything else major goes wrong, fire them. Keep OR Fire them. Move on up that ladder to higher value roles Think about all the hours in the day you could free up just by removing a few roles from yourself.  What could you do with that time?  Or better yet, What couldn’t you do with that time? Sky is the limit, be relentless in your pursuit of success. If you need more help, we are here for you.BOOK A FREE CALL  Jeff Burlingame Two-Brain Business Mentor Owner – Friction CrossFit  
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