PT Starter Kit: Do You Have the Staff and Space?

PT Starter Kit: Staff and Space

Ready to take your revenue to the next level?  Start with Personal Training!

PT is easily the best way for box owners to maximize both client value and revenue. By simply adding an option to work 1 on 1 with a coach for 30 or 60 minutes, you can add thousands in new revenue.

Here is how to start:

  1. Find the staff
    1. It’s okay if you start the program yourself, but, have an exit plan.  You can’t be the only one running PT.  Also you wouldn’t believe how much of a time suck it can become, preventing you from working on your business.
    2. Once you find the right person, interview them.  Don’t sell them the golden goose.  Make them show you why they are a good fit.  Then have them shadow you, review roles and tasks for a PT and sign a contract.  
    3. Pay them 4/9ths.  We talk a lot about this with our RampUp and Growth stage clients.

  2. Do you have the space?
    1. This space does not:
      1. Need to be huge
      2. Need to be private
      3. Need to be fancy
      4. Require new or special equipment
    2. This space does:
      1. Need to be 100+ Square feet
      2. Need to have equipment nearby that is easily accessed without interrupting other programs

That’s it.  If you have these two things dialed in, you have a PT program ready to launch.  The next step is just to take #ACTION and start rolling.

If you need more help, we are here for you.

Jeff Burlingame
Two-Brain Business Mentor
Owner – Friction CrossFit

One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.