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A group of four children listen to a coach as part of a summer fitness program in a gym.

Slump Busting: 6 Steps to a Stellar Summer

“Summer revenue was bad.” I’ve heard this way too often. If you don’t want to say it in 2025, the time to act is right now.
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A depressed gym owner slumps on a treadmill because of low summer revenue totals.

Summer Revenue Slumps Are Optional: 5 Surefire Tactics

This summer, create opportunity instead of bracing for impact. Chris Cooper has five ways to generate revenue in June, July and August.
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Revenue bar graph showing a drop in summer gym revenue with text "Beat the Summer Revenue Slump!"

Beat the Summer Revenue Dip: The Gym Owner’s Action Plan

Summer is coming, and for many gym owners, that means more cancellations and a painful dip in revenue—but it doesn’t have to.
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CrossFit gym owner Gabriel Mayer-Bédard with revenue line graph and text "+$200K Gym Revenue in 1 Year"

He Added $200,000 in Semi-Private Training Revenue in Just 1 Year!

How did Gabriel Mayer-Bédard use semi-private training to generate $200K in new revenue to his CrossFit gym in just one year?
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Gym owner and Two-Brain mentor Corey Lewis beside title "$OPs: Business Basics That Make Big Bucks"

$OPs: Business Basics That Make Big Bucks

Based on data from thousands of gyms worldwide, this checklist outlines exactly how to build a profitable, sustainable business.
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A gym owner with a clipboard fills out a marketing checklist.

The Funnel Audit: Your Essential Marketing Checklist

Most gym owners don’t build clear marketing funnels. Most just wait and hope. Here's exactly what to do instead to fill your gym.
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