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A stack of colored bumper plates labeled with Two-Brain tactics that can be use to increase ARM.

The Bumper-Plate Method for Huge Average Revenue Per Member

September 24, 2025 Gym Operations
Stack these "45-lb." plates in your gym and you'll earn more without having to add a single new member.
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A smiling gym owner stands in his training space.

They Used These Tactics for $500 ARM—You Can, Too

September 23, 2025 Gym Operations
Chris Cooper lays out a Top 10 leaderboard and 10 battle-tested tactics to help you boost average revenue per member.
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Two-Brain founder Chris Cooper with text "10 Proven Tactics to Earn More Per Member at Your Gym"

10 Proven Tactics to Earn More Per Member at Your Gym

September 22, 2025 Podcast
Coop presents the ARM leaderboard and breaks down exactly how top gyms earn between $500 and $850 per member each month.
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A man give the thumbs down gesture after canceling a gym membership on a laptop.

Click to Cancel Vs. Caring to Connect

September 19, 2025 News and Views
Clients should be able to cancel memberships with ease. But you should make it difficult for them to want to do that.
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A group of happy clients pose for a photo the owner will use for marketing.

Fix Your Marketing Funnels: How to Get and Keep More Clients

September 17, 2025 Gym Marketing
Chris Coopers lays out the four essential funnels every gym owner needs to acquire high-value clients who stay for years.
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A black bumper plate sits on a table next to fall themed beverages.

The Essential Fall Gym Audit: 6 Metrics That Actually Matter

September 16, 2025 Gym Operations
Exactly how to analyze your gym and then make a plan to improve every key performance indicator to close out 2025.
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