I’ve never met a gym owner who didn’t have a great idea. Before January 1, I’ll have done over 1500 free calls with gym owners. And almost every time, I hear this: “I really want to get my X started, but I’m too busy.” or “I listen to your podcast and I’m intrigued by your Z, but I don’t have the staff to help me run it.” or “I can’t afford to pay my coaches to start a Y program. I can barely get them to clean the floor at night after their classes!” Next Monday on the 100th episode of our podcast, I’m afraid I’m going to make it worse. I’ll share my vision for what the next three years holds for the microgym owner: the threats, opportunities and tactics for reaching the next level of success. If you’re still coaching most of the classes at your gym, that episode will make you angry. Good. More ideas isn’t the problem. Lack of action is the problem. And it’s a solvable one. Here’s how to get yourself the time to build your “big idea”, add new programs to your gym–or just go home to see your kids in the Christmas pageant. First, break down the roles and tasks in your business. We cover this in the second week of the Incubator, and it’s also spelled out in Two-Brain Business 2.0 if you’re running at DIY speed. Second, assign a value to each role. This is the cost to replace you in that role (for example, I can hire a cleaner for around $13 per hour in my city.) Third, do a time valuation: wear a watch for a week, and record every role in which you spend more than five minutes. This is tedious, and there are apps that can help. But if you spend more than five minutes on email, write that down. ...
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