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Lead Magnet Success Quickstart Guide, Part 2

January 27, 2019 Gym Marketing
This week’s edition of Marketing Monday will be a follow up to last week’s lesson on lead magnets. If you didn’t get a chance to check out Part 1, CLICK HERE to catch up! Otherwise, keep reading… You can use your content (blog posts, recipes, workout videos) to create digital assets and resources for your prospects. We call these lead magnets and with these digital assets, you can leverage them to generate more subscribers, leads, and potential customers for your business. Once you have your lead magnets created, you should give these away to your prospects in your audience for free and you can create online posts that promote your offer and highlight the benefits of your free resource. In order to do that, you need to send that post out on all of your social channels. Click to watch and learn the best way to generate new member intros using lead magnets and social media.
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How To Survive A Second Location

January 24, 2019 Gym Operations
By Jeff Larsh, TwoBrain Mentor   “It was such a great opportunity.” “I would never have gotten another chance.” “It made sense at the time.” “I thought it would be so cool to own two locations!” “I wanted to help more people.”   No matter what your reason(s), you have found yourself here: with a second location and it’s not everything you thought it was going to be.  The notoriety isn’t as grand as you expected. You aren’t helping more people. And you certainly are not making double the money (and sometimes less than you did before).   I am not going to beat around the bush.  You are in entrepreneurial limbo and if drastic change does not happen soon, you can lose one or both of your businesses or perhaps even worse, you will be exactly where you are now in 5 years.  So pull up your bootstraps, it’s time to get you back to where you belong.   Step 1: Lock up your Legal If you are the sole owner, skip this step!  If you are in a partnership, you need a solid Shareholders Agreement.  This needs to be done as soon as possible. You are about to make drastic changes and you and your partners may not see eye to eye.  In the case that things do go south, a Shareholder Agreement will outline exactly how those business relationships are going to end, in order to be fair to all parties involved. Download our Sample Shareholders’ Agreement Template here.   Step 2:  Divide and Conquer This one is going to be hard and I can already hear most of you saying: “there’s no way it can survive on its own!” but you need to cut the cord between the gyms.  Separate the expenses. If there are any that are shared, divide them out. If your second location cannot stand on its own as it is, you either ...
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What Counts On Instagram

January 23, 2019 Gym Marketing
by TwoBrain Media The ego loves likes. But the brain knows better. On Instagram, a string of hearts is a good thing: It means people took the time to double-tap and like your content. That’s engagement, and it’s important. A like is better than nothing, but a comment is even better still. Comments mean people stopped scrolling and took the time to write something, ask a question, offer a compliment, and so on. They didn’t just give you a high five in passing. They stopped to say, “Wow. I really like what you did.” That said, likes and comments are the singles and doubles of Instagram, to use a baseball analogy. Profile visits can be considered triples, and website clicks are home runs. A profile visit means you did enough to make someone want to learn more about your business. A website click means you moved a person to get off Instagram and get onto one of your properties, where you can educate, inspire, help and ultimately earn clients or customers. Not to be overlooked: shares and saves. Both are good. A share means a person thinks a friend would be interested in what you have to say, and the sharer is helping you get the post in front of a potentially interested party. A save means a person wants to spend more time with your content later on. It might mean someone is interested but rushed or it might mean a person wants to revisit your content. Either way, you’re winning. All of this insight is available to Instagram business accounts, but it’s very easy to miss it when you’re watching a string of hearts pop up in your notifications. Here are actual stats from three posts a gym made in January 2019: Photo 1: 72 likes Photo 2: 192 likes Photo 3: 230 likes The second and third photos were big hits for this account and generated far ...
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The black and gold Two-Brain Radio podcast logo.

Episode 153 – The Tinker Phase of Entrepreneurship, with Jeff Smith

January 22, 2019 Personal Development Podcast
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Lead Magnet Success Quickstart Guide

January 21, 2019 Gym Marketing
Every day, you could have hundreds or THOUSANDS of people viewing your website. While any visitor to your site should find a ton of free content, ONLY those willing to trade their email address should get your most valuable content. This is where having a lead magnet can really help your business. Click the video below to learn how you can add 5-10 email subscribers to your list every day with lead magnets!
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Systems Before Sales

January 19, 2019 Gym Operations
Last night, my son’s hockey team finally won a game. One of my service goals is to introduce kids to fitness and sport in our community. So Robin and I sponsor teams, manage teams, and coach teams. I’m not much of a hockey coach, but I do know this: offense wins games, defense wins championships. We won because we scored the most goals. But we scored the most goals because our defense created a lot of chances. When the defensemen keep the puck in the other team’s zone, the forwards get more chances to score. And their team really can’t score when the puck’s in their end of the ice. So a few of our kids scored–including mine–but the win can be credited to the defense. All of our offense is built on their foundation. When I sought out a mentor in 2008, I was looking for sales. I needed money badly. I didn’t even have the money in my account to pay him. So when he started teaching me business systems, I panicked. “Who cares how often I sweep the floors? I need more clients!” that was the thought I shared with my wife. But I did the work, built the foundation, and started selling. Many of the clients who were around in 2008 are still around NOW. Most of the same coaches, too. We can sell more memberships and keep people for a very long time because we built the foundations first. It’s very tempting to chase marketing plans before solidifying your operations. The story usually goes like this: Gym owner runs a short-term challenge for a bunch of people Gym owner sees some positive revenue for the first time in awhile Gym owner becomes a huge fan of the marketing “system”, and repeats it A year later, the “new” clients are gone, and have taken the old clients with them The owner still doesn’t feel safe in ...
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