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How to beat black friday

How to Beat Black Friday

by Kaleda Connell, Two-Brain Business Mentor We never do sales. Ever. The reason:  Because I don’t want someone to say, “Oh, I’ll just wait until their next sale and then I’ll buy it.” It’s the same reason that Lululemon no longer has a sale rack (they integrate their sale items within the regular prices) or why Apple never has sales. People wait, or go straight to those items, and if they don’t find anything they like—they leave. You can compete in three areas in any business—value, price or convenience. We can’t compete on price, because that would mean we’re competing with “the globo gym.” That’s a price war we can’t win. Their business model is built on PIFs: people who “Pay In Full” and then never show up. That’s not us. Most CrossFit gyms can’t compete on convenience, either, unless they have way too many class times or are open 24/7. But our members pay for coaching, not access. Selling blanket access puts you back in the arena of the globo gym. So we must compete in the value arena—which means the people we attract see the value in the price we charge, they can afford it and they are not price shoppers. You, CrossFit and your gym are valuable. You are worth full price, and I’m betting you’re worth more than your current “full price.” Don’t devalue yourself, your coaches or your service with a Black Friday sale. Don’t try to compete with selling discount televisions and furniture. (If you missed Kaleda on Two-Brain Radio, you’ve got to hear how she went from startup to retired—at age 29—in under 3 years!) From Chris Cooper, Founder of Two-Brain Business: If you’re trying to get new clients over the holidays, we suggest a “Gratitude Day” in your gym. Thank your best clients by inviting their friends, family and coworkers to a fun little challenge on Black Friday. Teach them a tiny ...
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The 2019 TwoBrain Summit

The 2019 TwoBrain Summit is coming soon! This year, we’ll be bigger and better than ever! As always, we’ll have two separate speaking tracks in two separate rooms: one for owners, and one for coaches! REGISTER HERE. Our 2019 Venue is the Crowne Plaza Conference Center in Chicago, IL! BOOK YOUR ROOMS HERE – tell them you’re with the TwoBrain Business group!   Topics on the Owners’ side will include: The Client Success Manager: The Most Important Role In Your Business – Stories and Processes, with Brian Strump and Jeff Burlingame How To Change Your Life – Jay Williams Organizational Culture – How to Retain Your BEST Employees, with Eden Watson and Greg Strauch The Business Owner’s Lifecycle: Breaks, Vacation, Marriage and More, with Sherman Merricks Motivation and Leadership, with Anastasia Bennett Converting More Clients: Why You Need To Call Them NOW!, with John Franklin and Mateo Lopez The “Golden Goose”: Leaving a Farmer Behind When You Reach Tinker Phase, with Jeff Burlingame How To Start a Business Owners’ Group In Your Community, with Tammy Friedt Making Decisions: The 3-Question Process for Deciding What to Do, and When to Do It, with Josh Price How To Tell Compelling Stories About The Three Most Important Client Avatars, with Josh Martin The Apple Story, FFTT, Where Relationships Should Be Focused, and How, with Josh Martin   Topics on the Coaches’ Side Will Include: How To Make a Career In Fitness, with Brian Alexander …and plenty more to come! The TwoBrain Tinker Group will meet Friday, with topics like these: The Multiple-Location Model: Are You Ready? Should You Do It? With Jeff Larsh   We’re adding speakers and topics every week! Stay tuned here for more!   The TwoBrain Summit is the preeminent annual meeting for gym owners. Attendees come from around the world, and coaches focus on building their careers while owners focus on building their business. This year, over 350 participants will ...
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Episode 144: LinkedIn Ads, with AJ Wilcox

 
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Marketing Monday: When Should You Advertise?

Here’s a question that comes up a lot, “Hey Mateo, I’ve tried using Facebook ads before, but with little to no success. So, do ads really work?” The short answer is yes, but I can understand this question. Paid advertising on any platform – whether it’s Google, Facebook, Instagram, Snapchat, Amazon – can be a great way to attract new customers and grow your business. But when does someone know that it’s time to start using paid advertising? Let’s take a look and see if we can answer that question. If you need help nailing down a compelling offer for your niche, book a call with a mentor! Two-Brain clients click here. If you’re new to Two-Brain, click here.
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Episode 143: The Easiest $1000 You'll Make This Year

 
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Marketing Monday: What Happens When Your Ad Is Disapproved?

Are your ads getting flagged?  For us in the fitness industry, we like to sell people results.  But sometimes, Facebook makes it difficult for us to advertise what we do.  From time to time, your ads might get flagged and today I’m going to walk you through the steps I take to get my ads back online. If you need help dealing with your disapproved ads, book a call with a mentor!   Two-Brain clients click here.   If you’re new to Two-Brain, click here.
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