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2000 Free Calls: What I've Learned

October 13, 2018 Gym Operations
Since 2012, I’ve been doing a free call with any gym owner or entrepreneur who needs one. I just passed the 2000th last week. (If you haven’t booked a free call with me yet, go ahead and click here.) This is part of my mission to serve 1,000,000 entrepreneurs: a 30-minute phone call, on my dime, to talk about your biggest problem, suggest a solution, and–if you’re the right fit–invite you into mentorship. I only do it once for each person. But I learn a LOT in that 30-minute span. Here are some of the top lessons I’ve taken from these calls over the last 6.5 years:  It’s never as bad as it seems when you’re in it. The problems of gym owners are changing quickly. The new problems are better problems. Most gym owners are now talking about profit (finally) A “free call” to Guam costs me $47 No one has unique problems (Germans, Guatemalans and Greeks all have the same problems we do in North America) My role isn’t to spout ideas, but a step-by-step plan. In other words, clarity A great idea at the wrong time can be fatal 96% of entrepreneurs in the fitness industry would “go to their gym and coach” the day after winning the lottery More clients is almost never the solution More entrepreneurs know they need “systems” than ever before Other consultants are a stepping stone up to TwoBrain (thanks to Dave Tate for predicting this in 2016) There are really four distinct phases of entrepreneurship (take the test to see where YOU are here) and each requires different advice, lessons and mentorship More owners understand the need for diverse revenue streams 1 in 8 owners cry when they get on the phone 1 in 10 owners are actually doing really well, but need some vision to get their gym operating autonomously Our lessons apply to physical therapy clinics, chiropractors, chocolatiers, tire stores, Kumon ...
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Episode 139: The 30-Day Conversation Challenge

October 9, 2018 Gym Marketing Podcast
 
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Marketing Monday: Want A Peek Under The Hood?

October 8, 2018 Gym Marketing
    In this week’s edition of Marketing Monday, I’m going to walk you through our ENTIRE digital marketing system.  Want to see how it all works?   If you need help setting up this system, book a call with a mentor!   Two-Brain clients click here.   If you’re new to Two-Brain, click here.  
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Why TwoBrain Works Everywhere

October 6, 2018 Gym Operations
The TwoBrain Road Show is coming to Europe in November! Want to attend? Get tickets to our UK seminar here. November 3 in London! Germany: email marcus.mcclain@crossfit.com November 3 in Frankfurt! France: email daniel.chaffey@crossfit.com November 5 in Bordeaux! In the last 12 months, 341 gyms have gone through the Incubator. They hail from the USA, Canada, Australia, New Zealand. Of course. But also: Sweden Ireland England Norway Germany Italy South Africa China Malaysia Spain Brazil …and a few others. We have gyms from every state in the TwoBrain Family. We have gym owners who don’t speak any English at all, gym owners who are still months away from opening, and gym owners who have been open for ten years.   Heck, we work with entrepreneurs who don’t even own gyms, but other service-based businesses.   And ALL of them asked,   “Will it really work HERE?”   Almost all of them say:   “Yeah, but Germany is different!”   “Yeah, but Argentina is different!”   “Yeah, but south Florida is different!”   Of course they are. Every gym is different. You and I are not the same. But we both care a lot, and we can build business systems to make you more money, get you home on time, and provide meaningful opportunities to make a living for your staff.   No matter where you are, mentorship with TwoBrain works.   Here’s why it will.   The Incubator teaches you how to build a business. It’s clear, it’s step by step, and a mentor will help you tailor it for your situation. There are even subtitles in German, French, Italian and Portuguese, and some of our mentors speak up to 8 languages!   Does everyone in the world charge the same amount? Of course not. But everyone in TwoBrain is working toward their value.   Does everyone live in the wealthiest area? Of course not. But our mentors help you identify who ...
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The Infidel's Tactic To Fixing Your Gym

October 3, 2018 Vision
by Craig Hysell of FlowState and Conviction Training   What if you had to do something different in the gym to make it better for your clients? Would you do it?   You certainly would.   What if that meant you had to be at the gym less?   Maybe.    What if it meant you had to do different workouts than the rest of the gym does (and what your business is based on) to MAKE THE EXPERIENCE BETTER AT YOUR GYM?   Most of you might not. In fact, some of you might wonder what I’m talking about.   And you might have a laundry list of good reasons why.   But here’s what happened when I did just that. (And how I did it.)   Now, a heretical article like this is not definitive in its necessity, absolute in its process, or practical in every situation.   I believe if you are a new or newer gym owner (working through the Founder and Farmer phases) of your business, this isn’t for you; you’re not ready, your staff isn’t ready and your community isn’t ready.   Successfully doing what I’m about to share here is predicated on the maturation of your business, not your feelings or emotions.   If you are in the Tinker or Thief phases of business ownership, stepping OUTSIDE your gym can make your gym culture STRONGER and your client experience DEEPER because you understand how to apply what you learn to the bigger picture of your current vision.   Tinkers and Thieves have strong systems, strong cultures and have already taken Leadership roles that put strong staff between them and a majority of the client’s day to day touchpoints.   All that said, let’s continue:   One of the first things any leader does in combat when it gets messy, is step back off the line a little bit to get a larger perspective. ...
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Episode 138: Will Hawthorne

October 2, 2018 Gym Operations Podcast
  questions: “What’s the Halo Effect of your primary service?” Great point: “CodeAdvisors doesn’t have a flashy website.” They’re known by what they’ve done, not by what they say they’re going to do. They’re chosen for many of the largest deals in history because of their reputation for success, not their marketing. Here’s their site. “People come and find us, and it resonates with the founders here.” Will only works with the top, and that means 20-24 companies at his door on a monthly basis. Out of those, he takes one. “Public speaking is harder than negotiating,” he said, right after describing a $5B deal he worked on for Motorola. “It’s almost never about the numbers, and always about emotion.” Truer words may never have been spoken about the buying and selling of gyms. He’s talking about Apple and Google purchases, but almost every CrossFit gym that’s ever been purchased yielded a higher price than its actual value. In many cases, the purchaser realizes too late that they’ve overpaid. Sometimes they realize they’re overpaying, because they’re buying the opportunity. And sometimes … they just love CrossFit. “We raised $800 million for Twitter before they went public. We’ve raised over $500 million for Spotify.” He’s mostly working on AI deals right now. I include this note because the CrossFit industry has always been good at adopting new technologies ahead of other entrepreneurs, and we’re only going to have to get better. “Most entrepreneurs are great at product, but not good at business. To build the product and sell it is a whole different skillset. The good ones realize they need a good operator next to them.” In the service industry, we commonly refer to the “owner-operator” model because there’s one founder, and that founder has to do both things. It’s the person who runs a great service but can’t run their business that really suffers. “The people who don’t know their ...
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