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1 Easy Email to Reactivate Long Lost Leads…….And Get Clients Back!

If you utilize paid digital advertising, chances are you are rapidly adding people to your newsletter list.   And even if you have not been running paid ads or if you’ve been less aggressive on that front, you should still be adding people to your list every day through your website, organic search and through the content you put out.   As your list grows however, you’re going to have people who become inactive – people who have stopped opening your emails or who haven’t taken acton with you. You’ll also, of course, have another subgroup of people who used to be members but are no longer your clients for whatever reason.   What can you do with this segment or sub group of inactive subscribers? What steps can you take to get them to re-engage with your business? Click to watch to find out!
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How Shortcuts Can Hurt You

When can a shortcut help us, and when can it hurt us? Here’s a four-question test. We all need marketing now. For the first time, gym owners have access to marketing that works–at least, in the short-term. That’s a huge problem solved. But the next problem to solve is, “How do I pick the marketing that will benefit my business in the long-term? How do I know the difference between a strategy and a shortcut?” Because we all know that some shortcuts can actually hurt us. We’re fitness coaches, after all, and we spend part of every day telling our clients to stay away from 800-calorie diets and Slim-Quick shakes and pyramid schemes for supplements. At TwoBrain, we want you to attract clients one at a time; form a personal coaching relationship with them; and keep them for a decade. We use Affinity Marketing, content marketing and high-level Facebook marketing to do that (and it’s all in the Incubator). The other option is to run challenges of 30-40 people at a time through your gym using cut-and-paste Facebook ads. The first is powerful; the latter is a powerful shortcut. I try not to quote Seth Godin more than once per year, but his podcast today featured a great framework for determining which shortcuts can help and which can hurt. When he’s presented with (or finds) a new strategy for growth, Godin asks these four questions: Is it repeatable? Can I keep doing this for a long time, or is it a crash diet? Is it non-harmful? What are the downstream effects on our culture? Is it additive? Will it improve over time? Can it survive the crowd? Does it have to be a secret?   Let’s hold group challenge marketing up to Godin’s four questions: Is it repeatable? Yes…for a few rounds, anyway. But anyone who’s run a large group six-week challenge will tell you that it’s pretty exhausting. Imagine ...
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Episode 149: Lessons Learned, with Vaughn Vernon

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Landing Page Not Converting? Try These 5 Tips!

The new year means new beginnings- and you might be thinking about changing things up and making improvements in your business. If this sounds like you, a great place to start is with your website or landing page.  Checkout these 5 tips for improving your landing page.
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Are You Ready to Be A Tinker?

In the Tinker Phase, the entrepreneur’s focus shifts from building their first business to building themselves.   At this level, the Founder of one company diversifies his portfolio to include cash-flow assets, second locations, and maybe new businesses. This requires a larger team, a management layer, and growth as a leader. Tinkers work through the “valley of death”, when the entrepreneur has to make larger investments to grow. This could mean hiring ahead of cash flow, or buying a building, or scaling up equipment; and usually occurs between $1M and $3M in revenue. This is a stressful period, and Tinkers need both 1:1 mentorship and peer support. Are you in the Tinker Phase? Take the test here.   Our Tinker program will launch in January 2019. In its first year, we expect that many members won’t actually be in Tinker phase yet. But they’ll be close: after reading this list, they’ll identify one or two key elements to overcome before 2020. And in 2020, everyone in the group will officially be in the Tinker Phase. Here’s the basic list, from “Founder | Farmer | Tinker | Thief”: Are You Ready To Be A Tinker? Have you hired an “administrator” to oversee the Client Journey? Have you begun managing staff instead of performing front-line duties? Have you done an Energy Audit? Have you launched at least one opportunity for intrapreneurship? Have you hired at least one replacement for yourself in your primary service? Have you done the “apples” and “weed” client exercise? Have you fired one “weed” client? Have you started hosting regular staff meetings? Have you begun to extend your marketing to people you don’t yet know? Have you started a retention strategy and taught it to your staff? Have you budgeted for a staff development program? Have you begun evaluating your staff quarterly? Have you reached 33% gross profit margin? Have you started tracking your enhanced metrics: leads, conversion ...
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How To Hit Your Service Goal in 2019

Members of the TwoBrain family spent November and December setting goals and making their 2019 Annual Plans. We set goals in 5 categories: travel, education, lifestyle and service first; and then we add the cost of those goals to our cost of living expenses to determine our profit goal for the year. Surprisingly, the “service” goal is sometimes hardest to define. The question we try to answer is, “How will you serve your community outside of work in 2019?” Service is a necessary step to happiness. And since we want you to build a legacy in your community, we want you to serve outside the thing that pays you. Service can mean money or time. Sounds simple, right? The problem is that most of us have dedicated our entire LIVES to service already. We left higher-paying careers to start a gym. We use the gym for fundraisers (sometimes we even raise more money for charities than we pay ourselves!) We take calls and texts at all hours. We put our clients first, coaches second and ourselves third. So why is it hard for the 500 entrepreneurs in TwoBrain to set a “service” goal for next year? It should be easy! It’s hard because most people think too big. I’ve been lucky enough to jump on a bunch of goal-setting calls with entrepreneurs and their mentors, and the service goals I hear are amazing: “I want to volunteer at the animal shelter every Friday.” “I want to donate $10,000 to the Vision Fund.” “I want to sponsor 70 families for Christmas.” Those are all very worthy goals. But what do you tell your clients when they say, “I need to lose 50 pounds this year”?   You say, “Let’s lose one pound first.”   Take a kid fishing. Walk your neighbor’s dog. Buy coffee for the woman behind you in line. Drive a kid to their basketball game. Double-tip your waiter. ...
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