If you utilize paid digital advertising, chances are you are rapidly adding people to your newsletter list.
And even if you have not been running paid ads or if you’ve been less aggressive on that front, you should still be adding people to your list every day through your website, organic search and through the content you put out.
As your list grows however, you’re going to have people who become inactive – people who have stopped opening your emails or who haven’t taken acton with you. You’ll also, of course, have another subgroup of people who used to be members but are no longer your clients for whatever reason.
What can you do with this segment or sub group of inactive subscribers? What steps can you take to get them to re-engage with your business? Click to watch to find out!
