[vc_row][vc_column][vc_column_text]”First with the head, then with the heart, then with the hands” is more than our motto at TwoBrain. It’s a tactic. Problems are solved in three steps: Deciding the right thing to do Deciding the right way to do it Doing the right thing. First with the head, then with the heart, then with the hands. First, the head. Making decisions in business means the objective review of data. In the CrossFit world, there’s no centrally-held database of prices or retention or–well, anything. So we’ve carefully built our own from the thousands of gym owners who have filled out our Gym Checkup, and the 500 currently under our mentorship umbrella. We can say, with certainty, what an owner should be charging for a group class in their city, and how much an owner can safely raise rates to reach that number. We know what keeps members longer, and we can also predict what your ad spend must be to recruit new members. We have the largest data set in the industry. That’s what “First with the head” means: making the right decision through objective consideration of facts. But knowing the right answer is only half of the decision-making process. When I was a new affiliate owner, I was spammed mercilessly by a “consultant” in the CrossFit space. His emails were so bad that I thought, “If this is what I have to do to succeed in CrossFit, then I don’t want to be an affiliate anymore.” Luckily, I was sure there had to be another way. Back then, when failure was a very real possibility, I took some small comfort knowing that I’d never humiliate my clients, or trap them into contracts they didn’t want, or sell them on some bait-and-switch Trojan horse. I think most gym owners share the same values. We got into this to help people. Sometimes, when we’re desperate, we ...
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