[vc_row][vc_column][vc_column_text]”First with the head, then with the heart, then with the hands” is more than our motto at TwoBrain. It’s a tactic.
Problems are solved in three steps:
- Deciding the right thing to do
- Deciding the right way to do it
- Doing the right thing.
First with the head, then with the heart, then with the hands.
First, the head. Making decisions in business means the objective review of data. In the CrossFit world, there’s no centrally-held database of prices or retention or–well, anything. So we’ve carefully built our own from the thousands of gym owners who have filled out our Gym Checkup, and the 500 currently under our mentorship umbrella. We can say, with certainty, what an owner should be charging for a group class in their city, and how much an owner can safely raise rates to reach that number. We know what keeps members longer, and we can also predict what your ad spend must be to recruit new members. We have the largest data set in the industry.
That’s what “First with the head” means: making the right decision through objective consideration of facts.
But knowing the right answer is only half of the decision-making process.
When I was a new affiliate owner, I was spammed mercilessly by a “consultant” in the CrossFit space. His emails were so bad that I thought, “If this is what I have to do to succeed in CrossFit, then I don’t want to be an affiliate anymore.” Luckily, I was sure there had to be another way. Back then, when failure was a very real possibility, I took some small comfort knowing that I’d never humiliate my clients, or trap them into contracts they didn’t want, or sell them on some bait-and-switch Trojan horse. I think most gym owners share the same values. We got into this to help people. Sometimes, when we’re desperate, we make mistakes. But we ultimately want to be proud of ourselves and our gyms, and that means doing things the right way.
“…then with the heart” means doing business in a caring way. Success doesn’t have to come at the price of your soul.
But the hardest part of anything is taking action. An object at rest stays at rest until moved by an external force. Many owners keep their grandfathered rates even though they understand their mistake. They keep their discounts even when they can’t afford to pay a coach to cover the 7pm class and miss their kids’ bedtimes. They KNOW the answer, and they care plenty. But they still don’t move, because it’s really easy to say:
Just like our clients do.
And that’s what mentorship is all about: helping you make informed decisions; deliver those decisions in a caring way; and taking action.
How would you like to end 2019–the way you’re ending 2018? I hope it’s better. Heck, I hope you end 2019 on a Perfect Day, proud of your generosity and beaming from success. Don’t be scared to make moves, and when it’s time to make a tough choice, follow the same template I do:
“First with the head, then with the heart, then with the hands.”
Here’s Jay Williams talking at the 2017 Summit on Taking Action. Can’t see the video below? Click here.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_raw_html]JTNDaWZyYW1lJTIwd2lkdGglM0QlMjI1NjAlMjIlMjBoZWlnaHQlM0QlMjIzMTUlMjIlMjBzcmMlM0QlMjJodHRwcyUzQSUyRiUyRnd3dy55b3V0dWJlLmNvbSUyRmVtYmVkJTJGVEZIcGMwLUZFYkklMjIlMjBmcmFtZWJvcmRlciUzRCUyMjAlMjIlMjBhbGxvdyUzRCUyMmFjY2VsZXJvbWV0ZXIlM0IlMjBhdXRvcGxheSUzQiUyMGVuY3J5cHRlZC1tZWRpYSUzQiUyMGd5cm9zY29wZSUzQiUyMHBpY3R1cmUtaW4tcGljdHVyZSUyMiUyMGFsbG93ZnVsbHNjcmVlbiUzRSUzQyUyRmlmcmFtZSUzRQ==[/vc_raw_html][/vc_column][/vc_row]