Many of you have amazing stories. Stories about members at your gym who had amazing transformations in their lives because of using your service. A lot of those stories can be really compelling if you can package it into an ad.
The problem is there are a lot of regulations and rules about using certain imagery and language in Facebook ads.
For example, you cannot put a before-and-after picture from one of your members up on your ad, you can’t even put it on your landing page in some cases because that would be what Facebook considers to be a “misleading or false claim.”
So how can we still leverage the social proof that we’ve collected from our members without getting flagged by the Facebook police?
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