Do you have a goal? Is it for the short, medium or long term? Do you take action toward that goal every day? If not, what are you working toward? Gym owners, like any other entrepreneur, can be short sighted or long sighted. They either live minute-to-minute in chaos or year-to-year with minimal risk and slow progress. If you’re an entrepreneur running your business in either of these ways, you’re probably feeling frustrated, like you’re spinning your wheels. Here are a few ways to break out of this tough spot. 1. Set up an easy win early every week. Got a good lead? Run a No-Sweat Intro on Monday. Working on a co-branding deal? Start the week with a cool change to the facility that members will love. Accomplishing a small goal early in the week will give you momentum to keep running strong for the next seven days. 2. Set SMART goals: Specific, Measurable, Achievable, Results-focused, Time-bound At a recent mentor meet-up, we sat down for a “hot seat” podcast recording. The first question asked was, “As a gym owner, if you had to make $5,000 in 10 days, what would you do?” Naturally, all of the mentors had different, yet effective ideas. However, the lesson we took away was the power of deadlines. Think about it this way: If I say, “You need to make five grand,” you can get started whenever you feel like it. You might meet the goal in a month, six months or even never, because there was no time frame or sense of urgency established. But if I say, “You have 10 days to make five grand or your business is bankrupt,” I guarantee you will hustle until you meet that goal. It’s the same sense of efficiency you get the day before you leave for vacation. If you were to leave on a vacation for one week starting tomorrow, you would become ...
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