Speaker 1 (00:00:01):You’re listening to, to brain radio. We make gyms profitable, getting you on track to making every day your perfect day. Every week we’ll deliver top shelf business tactics to help improve your gym, advance your fitness career, and move you closer to well get ready to start building your bigger and better business with your coats. Best selling fitness, author of to brain business, grow your gym and help first risks Cooper.Speaker 2 (00:00:29):All right, everyone. I’m here today with John Franklin and Mateo Lopez from to brand marketing. These guys are gonna walk us through a huge overview of what’s currently going on in the marketing world for gyms. Now these guys have been there, I unless you tell your own story guys, but we’re going to get into some pretty deep questions and I’m going to ask some pretty hard questions to so hope you’re ready. All right, so John, we’re gonna start with you like tell me the story of your gms and, and what brought you to this point. Hey guys, on the job.Speaker 3 (00:00:56):Franklin, a little bit about me. Flip side. My partner, Mateo, started in a park in Hoboken, New Jersey in 2014 with the EU set of Walmart cowgirls. It was just like a simple meetup group was like, hey, come try crossfit. We ended up renting a warehouse a right by that park and um, we were lucky to be in the right place at the right time. We ended up having a little bit over a hundred members in our first three months of operation. And uh, from there we use that success to leverage a second location in New York City because a, I don’t know how familiar you guys are with Hoboken or, uh, New York. It’s tough to expand. You just can’t like rent 5,000 more square feet. So just the way you ...
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