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Episode 129: Taking Action, with Jay Williams

 
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Founder Kids: a Two-Brain Radio BONUS Episode

 
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The Four Phases of Entrepreneurship

From the book, “Founder, Farmer, Tinker, Thief” by Chris Cooper I’ve been a mentor for years. We currently have over 420 entrepreneurs in the TwoBrain family; over 2,000 have done a free call with me in person; and 20,000 purchased my first book, Two-Brain Business. Every single entrepreneur needs a 1:1 mentor, because no two businesses are identical. But entrepreneurs generally fall into four broad categories: Founder, Farmer, Tinker and Thief. We call these the Four Phases of Entrepreneurship. Which phase are you in? You can take the test here: www.twobrain.com/test Your phase isn’t determined by longevity. It’s determined by your profitability; your systems; your team; and your growth as a leader. Founders need different marketing strategies, branding and income than Farmers do. And Tinkers have completely different challenges. Every entrepreneur needs a mentor. And that mentor should offer education, advice and inspiration that’s specific to the entrepreneur’s needs RIGHT NOW. In the Founder phase, the entrepreneur leaps off the cliff with his big idea. His goal is simple: to survive. He opens his business. He buys his equipment and supplies. He signs the lease, the loan, and the letter of intent. He flips the open sign on the door. Then what? The Founder’s big idea might leverage a better life, but his labor is the fulcrum. And that’s understood by the Founder, who embraces the romantic ideal of the entrepreneur: poring over the books at midnight, a trace smear of flour or gym chalk on his tired face, pondering the next step up the ladder to success. #hustle #grind The Founder phase takes a heavy toll — physically exhausting, financially terrifying, and the largest strain on every personal relationship the Founder has. My job as mentor is to get the Founder out of the Founder phase as quickly as possible. Many businesses never survive this phase. The Farmer phase starts when the entrepreneur begins the shift from self-employed to ...
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Episode 128: Jason Rule of Driven Nutrition

 
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CrossFit Sour Grapes: Why People Leave Bad Reviews (And What To Do About It)

By Oskar Johed, TwoBrain Mentor, with afterword by Chris Cooper Brian Strump, another Two-Brain mentor and gym owner wrote the following on Facebook a few days ago: A guy drops in but wants to do his own thing. We tell him he can’t. He then returns 3 weeks later. – Him: I’m still not over what happened last time. – Me: Ok, then why’d you come back? – Him: Most gyms I’ve been to are friendly and welcoming. – Me: So are we when people follow directions. Can you imagine the chaos of 200 people doing whatever they want? – Him: I want to drop in and try a class. – Me: I don’t think this is the best fit here. There are a few other gyms nearby you should try. The drop in then writes on Facebook that “…the gym is a bad gym. Do not go. They do not want to train you they just want your money. There are better gyms in the area.”  The owner responded “…we never asked for any money from you. We decided it wasn’t a good fit for you to join. If we only wanted your money, we wouldn’t have done that.” As small business owners and entrepreneurs we are hyperaware of what people say about us on the “Instawebs”. Anything except a 5-star review is often considered bad. I am quite generous with my 5-star reviews and I am sure you are as well because of what I just mentioned. Even when I feel like giving a 4-star review I most often refrain from doing so. It warrants a written review to fill the void of the missing star and I can’t muster up the energy to do so. “A 5-star it is.” Everybody knows that most 1-star reviews aren’t relevant or accurate. Seldom do they reflect the quality of the service or product. They are given to make a statement. ...
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Episode 127: Dealing With The Competition

 
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