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“If my gym was making money, I wouldn’t be calling you!”   I hear this message every single week. We do dozens of free calls with gym owners, and many of them are in trouble. They wait until they NEED help before they look for it. And I can’t blame them.   I did the same thing.   I thought, “I’ll figure this out myself! I’m smart!” What I should have thought was, “Let me burn my cognitive candles on new problems, and find the people who have already figured this stuff out.”   When I finally DID get it mostly figured out, I didn’t stop receiving mentorship. No way: I doubled down. And you know what I found? There’s no ceiling to it.   Now I travel and learn with millionaires. They ALL have mentors. Every single one. Most of them aren’t in the fitness industry, but the millionaires WILL appear in our industry soon.   As soon as gym owners stop confusing “profitable” with “successful”, as soon as we stop accepting the minimum viability of our gym and start thinking, “How can I actually get wealthy?” you’ll meet them. Their gyms might be different, but they’ll all have mentors.   I guarantee it.   This weekend, I’m meeting with two groups: first, with a dozen entrepreneurs who are working through the “valley of death” between $2M and $5M in earnings. I’m a student in that group. Second, with 30 gym owners who have entered the “Tinker Phase” of entrepreneurship and want to talk about what real success in our industry can mean. I’m lucky enough to lead that group with Jay Williams and Jeff Smith, two other TwoBrain mentors.   Success in our industry doesn’t mean a high gross revenue projection, or a pocketful of buzzwords like “run rate”. It doesn’t mean simply “being excellent” at coaching–though that is a prerequisite. Success means being excellent at business. And ...

[vc_row][vc_column][vc_column_text]Whether you are starting a brand new business or you are having to go back and make difficult changes, you are going to have to embrace stress and lean into challenging events. Today I want to talk about my experiences working through struggles and some tips for how to handle difficult situations.   First, your body doesn’t know the difference between fear and excitement. The body’s default response when it comes to surging adrenaline is to be scared. A lot of times all that is needed is to recognize that you are just excited and take control.   Second, I want you to know that anticipation is often worse than the actual event. Many times your mind will go to the worst case scenario and then when a tough situation actually happens, it’s not so bad. If you can choose when to do the hard thing, choose to do it right now. The hard part is the anticipation.   Third, put the event into perspective. Will you remember this event in a year? There was a time when I was extremely susceptible to online feedback and it would absolutely tear me up. In reality this was extremely ridiculous and the fact that if got under my skin is just silly. Keeping things in perspective in all aspects of your life is extremely important.    Timeline: 0:30 – Changes to the Two-Brain Incubator Program 2:43 – How to handle struggles in your business 4:50 – Lean into the scary stuff and embracing stress 6:41 – The anticipation of a tough situation is often times much worse than the event itself 7:38 – Putting important life and business events into perspective 11:38 – The secret to why Two-Brain has become so successful 13:09 – Two-Brain Stories with Kalle Solberg [/vc_column_text][/vc_column][/vc_row][vc_row][vc_column width=”1/2″][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwcyUzQSUyRiUyRml0dW5lcy5hcHBsZS5jb20lMkZ1cyUyRnBvZGNhc3QlMkZ0d29icmFpbnJhZGlvJTJGaWQxMDUwMzUwMTAxJTNGbXQlM0QyJTI2YXBwJTNEcG9kY2FzdCUyMiUyMHN0eWxlJTNEJTIyZGlzcGxheSUzQWlubGluZS1ibG9jayUzQm92ZXJmbG93JTNBaGlkZGVuJTNCYmFja2dyb3VuZCUzQXVybCUyOGh0dHBzJTNBJTJGJTJGbGlua21ha2VyLml0dW5lcy5hcHBsZS5jb20lMkZhc3NldHMlMkZzaGFyZWQlMkZiYWRnZXMlMkZlbi11cyUyRnBvZGNhc3QtbHJnLnN2ZyUyOSUyMG5vLXJlcGVhdCUzQndpZHRoJTNBMTEwcHglM0JoZWlnaHQlM0E0MHB4JTNCYmFja2dyb3VuZC1zaXplJTNBY29udGFpbiUzQiUyMiUzRSUzQyUyRmElM0U=[/vc_raw_html][/vc_column][vc_column width=”1/2″][vc_raw_html]JTNDYSUyMGhyZWYlM0QlMjJodHRwJTNBJTJGJTJGd3d3LnN0aXRjaGVyLmNvbSUyRnMlM0ZmaWQlM0Q3NTYwMSUyNmFtcCUzQnJlZmlkJTNEc3RwciUyMiUzRSUzQ2ltZyUyMHNyYyUzRCUyMmh0dHAlM0ElMkYlMkZjbG91ZGZyb250LmFzc2V0cy5zdGl0Y2hlci5jb20lMkZwcm9tby5hc3NldHMlMkZzdGl0Y2hlci1iYW5uZXItMzAweDI1MC5qcGclMjIlMjBhbHQlM0QlMjJMaXN0ZW4lMjB0byUyMFN0aXRjaGVyJTIyJTIwd2lkdGglM0QlMjIzMDAlMjIlMjBoZWlnaHQlM0QlMjIyNTAlMjIlMjAlMkYlM0UlM0MlMkZhJTNF[/vc_raw_html][/vc_column][/vc_row]