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Save Your Gym: Selling During Social Distancing

How, what and why gym owners should keep on selling during the coronavirus crisis.
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Red sign hanging at the glass door of a shop saying "Closed due to coronavirus."

Coronavirus: How to Negotiate Rent Adjustments

If you're looking at a cash-flow crisis, you can ask for rent abatement from your landlord. Two-Brain gyms have around a 30 percent success rate in this negotiation. Here's how to do it.
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A small cube block with alphabet building the word CUT next to Federal Reserve emblem on US Dollar banknote.

What to Cut in a Crisis

If you can survive through April and May, you're probably going to come out of this crisis OK—and some gyms will actually come out ahead. Here's your plan to manage your cash flow in the short term.
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A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: March 22

The daily update. Today’s Tactic: Contact every member who’s cancelled in the last year. Your goal isn’t to sell anything, just to listen and be a leader.
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A cup of black coffee sits beside a silver laptop to represent an entrepreneur about to use gym management software.

Online Training: Customization Vs. Personalization

"Customization" means taking something general and altering it slightly for a specific case. You don't have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
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Man using smartphone during workout at home.

Online Training: The Good, Better and Best Strategies for Delivery

Streaming online classes won't keep your clients around during the crisis. There's a "good-better-best" approach to online training. Here it is.
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