Coronavirus Response: May 22

A purple and pink graphic image of the coronavirus with the words "daily brief."

Daily Update


As gyms reopen under restrictions (and hurt from revenue losses), many gym owners now see the value of systems, correct pricing and revenue diversity. Some are asking, “Is this the right time to raise rates?”

Our recommendation: Build your services and pricing from scratch. Begin selling your services at your new rates to new clients (they’re coming). Raise rates for your current clients in September (focus on retention now; summer is always the worst time to raise rates). Don’t grandfather anyone’s rates—ever.

Here’s our series on building your new packages and setting rates:

– Your Gym 2.0 Part 1: Click here.

– Your Gym 2.0 Part 2: Click here.

– Your Gym 2.0 Part 3: Click here.


Today’s Tactic


This week, Chris Cooper is going to give you daily writing prompts. Use them to create content.

You can write a blog post or film a video. Then share the link on your amplifiers (social media). Remember: Your number one goal on social media is to get people off social media and onto your website.

Two-Brain clients: Download your step-by-step social media playbook from the Growth ToolKit: Audience Building, Milestone 2.

Today’s Prompt—“I just can’t resist eating all the time when I’m home all day!”




The U.S. Chamber of Commerce has released a new guide to help businesses navigate loan forgiveness under the Paycheck Protection Program: Guide to PPP Loan Forgiveness.

Here are some of the important questions this guide addresses:

– How much will be forgiven?

– What happens to loan amounts that are not forgiven?

– What are the record-keeping requirements?


Key Resources


Two-Brain’s Covid-19 page includes the top resources for reopening your gym, and they’re all proven to work. If we don’t have the answer our clients need, we find someone who does and get the info to our clients fast. Here’s the philosophy behind that approach: “Why We Hire Outside Help.”


Click here to visit and bookmark our COVID resources page.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.