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Why Our Advice Changes

October 9, 2020 Vision
Good mentors aren't chained to a particular idea or method. Instead, they evaluate data to find out what's working "right now."
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 8

October 8, 2020 Gym Operations
If you’re unprepared for a second COVID shutdown, it will be your fault. Here's exactly how to make it through the next wave of the crisis.
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Artist rendition of COVID-19

11 Things We Learned From COVID (The Fitness Industry’s New Normal)

October 8, 2020 Personal Development Podcast
Chris Cooper's top lessons learned during the COVID crisis.
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Hand overturning FAKE to make FACT - cleaning up fitness business

Cleaning up the Business of Business

October 8, 2020 Vision
Chris Cooper is passionate about mentors and hates unproven gurus. Here's how to tell the difference between the two.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 7

October 7, 2020 Vision
It doesn’t matter which degrees you get. It doesn’t matter which seminars you attend. All that matters is the action you take.
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Action is everything - a goldfish leaping from a small to big bowl

Action Is Everything (Why We Don’t Sell Courses)

October 7, 2020 Vision
A mentor helps you apply knowledge. Without application, all the knowledge and all the courses in the world won't help you.
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