Over the past several days, we've had literally dozens of requests to start a "Two-Brain affiliation" for gyms. Here's why we aren't doing that—and why mentorship is critical right now.
People buy stories. Stories paint a picture in their minds. Your name is how they frame that story. Will it encourage them to look deeper or look elsewhere?
When you open a business, you step onstage. Your website is your podium, and social media is your amplifier. What will you say? Here are three ideas from Chris Cooper.
Chris Cooper deaffiliated from CrossFit. But that's not the right move for everyone. Here, he lists the work you'll have to do if you ever change your brand.
