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Two pieces of bread, one with peanut butter, the other jam

The Two Sides of Your Business

Your business has two parts: operations and audience. Your value is measured by how they work together—and we can track progress with data.
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#unbreakable55 challenge - man lifting weights with a calendar marking off days

Daily Directive: Aug. 28

Our #UNBREAKABLE55 challenge: 55 days to build momentum with simple but not easy tasks that will dramatically improve your gym.
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#unbreakable55 challenge - man lifting weights with a calendar marking off days

#UNBREAKABLE55

For 55 days, I want you to do the common uncommonly well. The tasks in our #UNBREAKABLE55 challenge are simple but not easy.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 27

Identify one phrase you overuse in coaching and replace it. Then add 10 percent more enthusiasm to every client-facing interaction.
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The Great Reinvention With Mike Michalowicz

"Profit First" and "Fix This Next" author Mike Michalowicz on what small businesses need to do to survive and thrive in a new era.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 26

Free trials haven't been effective for years. Post-COVID, they might work for some—but only if you use the Prescriptive Model.
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