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2020 Hard Truths - interior of empty gym

2020’s Hard Truths

October 27, 2020 Personal Development
2020 and the COVID Crisis taught gym owners a lot of lessons. Here are the Top 10 from Two-Brain founder Chris Cooper.
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Daily Brief - Version with Two-Brain head

Daily Directive: Oct. 26

October 26, 2020 Gym Operations
With a second wave of gym shutdowns in progress, call your elected officials and clients and tell them your facility is clean.
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Consistent 30% Profit Margins: How Mike Collette Does It

October 26, 2020 Gym Operations Podcast
How Prototype Training Systems stayed profitable during the COVID crisis.
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Is it over yet? Sisyphus pushing rock uphill chalk drawing

Is It Over Yet?

October 26, 2020 Personal Development
Here's the shocking truth about 2020: It's not even over yet! The good news: The gyms that survive will be poised for growth.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 23

October 23, 2020 Vision
When you take our State of the Industry survey, you guide our content creation and get to see how everyone else is doing, too.
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Daily Directive: Oct. 22

October 22, 2020 Vision
James Mawson breaks the big COVID “shutdown” problem into small chunks and shares the mindset that's helping him win.
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