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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Oct. 5

Chris Cooper gives you 5 ways to determine whether an "expert" is a true master or a dishonest guru selling snake oil.
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Mentorship quote by Chris Cooper

What Is Mentorship in the Fitness Business?

Chris Cooper explains how fitness business mentorship works and how it can help you build a profitable gym.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Oct. 2

Take clear steps to set up a kids program or improve an existing program. More than ever, children need your help to be healthy.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 1

Chris Cooper shares tactics for growing youth programs by starting simple conversations with your adult members.
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Jeff and Mikki Martin: What’s Best for Kids?

The Brand X Method founders on how to find and train great kids coaches.
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Happy kids getting off school bus at the end of the day

Growing Youth Programs

With no after-school sports and some recreational facilities still closed, parents are looking for new things to try—and that's you.
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