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Daily Directive: Oct. 13

October 13, 2020 Gym Operations
If you aren't using "motivational interviewing" with new clients, you're missing out on revenue. Chris Cooper explains why.
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By the numbers - ARM (man stretching before a workout)

By the Numbers: ARM

October 13, 2020 Gym Operations
The gyms with the highest average revenue per member do 6 things to make it happen. Chris Cooper explains exactly what they are.
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Daily Directive: Oct. 12

October 12, 2020 Gym Operations
Review or start tracking two key gym metrics: your average revenue per member per month and length of engagement.
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The Big Win: When Your Gym Supports Your Lifestyle

October 12, 2020 Vision
How the Boimilas earned freedom of finances and time—and the 2020 Owner Lifestyle Award.
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By the Numbers: Better Clients

October 12, 2020 Selling Gym Memberships
One of the greatest myths in the CrossFit/microgym space: The more clients you get, the more profitable you'll be. It's not true.
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On a green background, the Two-Brain logo and the words "daily brief."

Daily Directive: Oct. 9

October 9, 2020 Vision
A guru sells an idea. A mentor finds the best ideas. And the best ideas change as the fitness business evolves.
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