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Image of Chris Cooper with title text reading "The Prescriptive Model: Your Key to Survival as a Microgym"

The Prescriptive Model: Your Key to Survival as a Microgym

A review of the prescriptive model—and how it will make you successful during and post-COVID.
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Closeup of a wire rope breaking

Motivation: The Dark Secret

The fear of missing out is very real. Here's how to use it to help your clients keep working toward fitness and nutrition goals.
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A clipboard with the Two-Brain Business logo and the words "daily directive."

Daily Directive: Aug. 19

If you can keep clients past the seven-month mark, you'll probably keep them for 24 or more—Chris Cooper tells you exactly how to do it.
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An exhausted client resting after a home workout

How to Motivate People Through “The Dip”

Chris Cooper gives you an action plan to keep clients longer so you can change more lives and generate more revenue.
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A woman prepares to lift a barbell, with the words "Two-Brain Business Daily Directive" as a caption.

Daily Directive: Aug. 18

A coach’s primary job is to get clients results. And that requires an understanding of human behavior and how to modify it.
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A dog leading ahead during a walk through nature

How to Motivate People: The Start

Your clients must win at your service right away. If they can win before they even meet you, they'll already be eager to take the next step
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