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Chris Cooper

Chris Cooper Answers: “Should You Change Your Marketing Plan?”

Chris Cooper gives a lesson in marketing—and shares the tactics he uses for his own gym as well as Two-Brain Business.
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A simple arrow breaking through a labyrinth - Do the Smartest Always Win? (No)

Do the Smartest Always Win? (No)

The average Orangetheory owner nets around seven times as much as the average CrossFit owner. Because of simplicity.
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Training Your Trainers on Mental Health A woman meditating on a rooftop

Training Your Trainers on Mental Health

The COVID Crisis made it clear that fitness coaches need new skills. Here's how mental-health training can help your staff.
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Protect Yourself With The Code - an umbrella sheltering from rain

Protect Your Gym With a Code of Conduct

If you don't have a code of conduct at your gym, you'll struggle to deal with bad behavior. Here's how a code can solve problems fast.
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Josh Thorn

Do You Really Need That? (Slashing Expenses for the Win)

How to cut costs without pinching pennies.
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A basketball player about to make a slam dunk - It's Time To Turn Pro

Your Business: It’s Time To Turn Pro

Are you an amateur entrepreneur or a true pro? Mentor Andrea Savard helps you evaluate your business and make a plan to level up.
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