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A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: March 22

The daily update. Today’s Tactic: Contact every member who’s cancelled in the last year. Your goal isn’t to sell anything, just to listen and be a leader.
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A cup of black coffee sits beside a silver laptop to represent an entrepreneur about to use gym management software.

Online Training: Customization Vs. Personalization

"Customization" means taking something general and altering it slightly for a specific case. You don't have to create a separate workout for each member; you just have to show each client the same workout through a different lens.
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Man using smartphone during workout at home.

Online Training: The Good, Better and Best Strategies for Delivery

Streaming online classes won't keep your clients around during the crisis. There's a "good-better-best" approach to online training. Here it is.
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A purple and pink graphic image of the coronavirus with the words "daily brief."

Coronavirus Response: March 21

The daily update. Today’s Tactic: Plan to deliver workout customization to each client each day. Budget six minutes per client for the first week and three minutes per client in following weeks.
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Coronavirus: 15-, 60- and 90-Day Plans

You can do a lot of things to get through the COVID-19 crisis. We're tracking what gyms are doing around the world and reporting to you what works. Here's how to plan for 15, 60 and 90 days.
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Coronavirus Town Hall for Gym Owners With Chris Cooper

Chris Cooper hosts a digital town hall on what gym owners should do during the coronavirus pandemic.
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