Blog

Transform your gym
in 5 minutes a day.

Get the no-BS morning newsletter read by 30,000 gym owners.

A closeup of a white keyboard with a bright red button labeled "refer."

How to Get Referrals From Your Gym Clients

If you wait for referrals to happen, they won't. Chris Cooper lays out the process for actively generating referrals at your gym.
Read More →
A personal trainer shows a frustrated client a clipboard with training poor training results.

Clients Aren’t Getting Results? Here’s Exactly What to Do.

Chris Cooper explains how Goal Review Sessions will help you retain clients for years and ensure they're always accomplishing goals.
Read More →

The No. 1 Way to Increase Client Value and Retention in Your Gym

The Prescriptive Model is the backbone of the world's top gyms. Here's exactly how it works and why it's so effective.
Read More →
A prescription pad on which a fitness trainer has written a plan for a client in blue ink.

The Prescriptive Model: The Key to Revenue and Retention in Microgyms

Chris Cooper details a model that's been proven to generate more sales, improve retention and increase average revenue per member in gyms.
Read More →
A woman in a gym takes a selfie while another client looks on in the background.

TikTok Shaming and Your Gym: Got a Code of Conduct?

Scenario: One client films a video and then calls out another client who's in the background. Both are angry. Are you prepared?
Read More →
Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

Ask a Lawyer: Limiting Your Exposure With Gym Employees and Contractors

Gym-owning lawyer Matthew Becker gives his tips for reducing risk and taking smart steps to insulate your business.
Read More →