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A coach high-fives a client, with the title "The Real Value of Coaching."

The Real Value of Coaching (And Why It’s Not Enough on Its Own)

March 10, 2025 Podcast
Once a gym has strong business systems in place, coach development is the next big opportunity for growth. So what defines great coaching?
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Two men sign up for gym memberships at the front desk of the business.

The FTC Click-to-Cancel Rule: What Gym Owners Need to Know

March 7, 2025 Gym Operations
Lawyer Matthew Becker helps gym owners understand a new piece of legislation that has a significant impact on the fitness biz.
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Gym owners smile and give thumbs up next to the title "Raising Rates Without Losing Clients: It Can Be Done"

Raising Rates Without Losing Clients: It Can Be Done

March 6, 2025 Podcast
When done correctly, raising rates allows you to provide greater value to your members—without losing a single one!
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A shot of a group of happy people taking a selfie together during their workout in a gym.

Why Rate Increases Are Good for Gym Clients, Too

March 5, 2025 Vision
Think only gym owners win when training rates go up? Think again. Clients also win when their gyms are stable and profitable.
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A woman checks in for a PT session at the front desk of her gym.

Pricing and Packaging Gym Services (You Don’t Need More Clients)

March 4, 2025 Gym Operations
Chris Cooper explains how to ensure your rates will produce a profitable gym that serves high-value clients for decades.
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A graphic showing increasing revenue with the title "How to Set Rates at Your Gym."

Stop Undercharging: The Right Way to Set Gym Rates

March 3, 2025 Podcast
Don't copy your competitors' pricing! Set rates the right way, so your gym becomes profitable, sustainable and pays you what you deserve.
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