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A gym owner signs up a client, with his kids, wife, friends and coworkers waiting to sign up behind him.

Affinity Marketing: How to Get Clients Fast

March 17, 2026 Gym Marketing
Don't start with ads on social media. Start with your best clients and work outward to reach the people they are closely connected to.
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Gym background with text "Endless Referrals" and a graphic of a web of people

How to Find Your Next 10 Clients Without Paying a Dime

March 16, 2026 Podcast
Chris Cooper shares the zero-cost strategy he used to fill a new program at his gym in less than a week: affinity marketing.
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Gym owner on laptop with stop sign and text "Watch this before hiring a mentor"

Don’t Hire a Gym Business Mentor Until You Listen to This

March 12, 2026 Podcast
Chris Cooper walks gym owners through the Mentor Match exercise, a step-by-step process for identifying exactly the right mentor.
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An adventure archeologist discovers a gold box labeled "mentor."

How to Find a Mentor and Actually Get Results

March 11, 2026 Personal Development
Most gym owners hire the wrong mentor for the wrong reasons. Follow Chris Cooper's plan to find the business help you need.
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A frustrated gym owner says "I need more clients!" while the caption says, "No, she actually needs a plan."

The Real Reason Your Gym Isn’t Growing? It’s Not What Your Think.

March 10, 2026 Gym Operations
It isn't a lack of clients. Chris Cooper puts on his mentor hat and digs in to get to the root of gym growth problems.
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Two-Brain founder Chris Cooper with text "What to fix next in your gym"

What’s the Real Reason Your Gym Isn’t Growing?

March 9, 2026 Podcast
You don’t need more knowledge to grow your gym; you need clarity and a step-by-step plan. Here's how to find your next priority.
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