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A graphic showing the four marketing funnels Two-Brain Business helps gym owners build.

How Top Gyms Get Clients: 4 Funnels for the Win

November 21, 2023 Gym Marketing
Chris Cooper reveals the red-hot—but super simple—marketing strategies of elite gym owners who acquire the most high-value clients.
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Going Big: Scaling a PT Business From 1 to 23 Locations

Going Big: Scaling a PT Business From 1 to 23 Locations

November 20, 2023 Podcast Vision
Curtis Christopherson is building a personal-training empire. He shares his story—and secrets—with John Franklin.
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A series of blocks with arrows on them lead up to a collection of gold blocks with percent symbols on them,

Maximizing Your Fitness Business in Just 6 Steps

November 20, 2023 Gym Operations
Your gym can reach its full potential if you follow Chris Cooper's plan. Hot take: Track your metrics and systematically improve them.
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The Big-Money Play for Gym Owners: Retain Clients Longer

November 17, 2023 News and Views
Mike Warkentin explains how holding onto a single client can be worth thousands of dollars to a microgym owner.
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Deep Data Dive: The Fitness Industry Under the Microscope

Deep Data Dive: The Fitness Industry Under the Microscope

November 16, 2023 Gym Operations Podcast
Chris Cooper, John Franklin and Mike Warkentin discuss Two-Brain's 2023 report of the state of the fitness industry.
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How Mentors Use Data to Guide Gym Owners

November 15, 2023 Vision
Our "State of the Industry" report is packed with stats. Here's how to use the numbers to take action and grow your gym business.
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