Un-Sexy Stuff: The Key to Income as a Gym Owner

A turtle crawls along a blue line that moves upward to represent investment growth.

I’d love to tell you I have some magic trick that will make you a millionaire.

But the truth is that we create millionaire gym owners without tricks, gimmicks and magic.

We do it with systems, consistency and focus.

I know, that isn’t very sexy.

But this stat is: On average, gym owners who work with us reach $100,000 in annual earnings in about two years, regardless of starting point.

Here’s another sexy one: On average, gym owners who enter our Tinker Program reach millionaire status in just under two years.

Think about this: Wherever your business is right now, you could be a millionaire in about four years if you focus on the right things.

How do I know all this? We track data relentlessly. These are hard numbers.

And I’ll give you some more. Here are the net owner benefit (NOB or total earnings) scores for Two-Brain clients in November 2023:

A leaderboard showing the top 10 gyms for net owner benefit in November 2023, from $15,136 to $25,771.

Quotes From Top Earners

We interviewed the gym owners behind these numbers and asked for their secrets. The answers confirm what I said above: Huge incomes are supported by systems, consistency and focus.

“To be honest (we did) nothing out of the ordinary. … When we signed up with Two-Brain, it just threw gas on the fire.”

“We do the unsexy stuff consistently—it just pays off by compounding.”

“Honestly, it’s nothing specifically. It’s just knowing your skills. I run the numbers side—sales, marketing, growth, etc. My wife looks after the staff really well—we have a phenomenal staff of 14. We made two key hires that directly resulted in growth! Our efforts seem to just compound every year.”

“We doubled down on our skill sets. I run the marketing and getting people in, and my partner runs the coach development and the operations, so together we’re just a driving force!”

“It’s just taking Two-Brain’s material and running with it! There is nothing to it. The simple stuff works when it’s done consistently well!”

“We just do the simple things extremely well. Clients want a simple approach and service. We prescribe that and get great results.”

“We just follow the Two-Brain curriculum.”

Build a Foundation for Growth

I get distracted as an entrepreneur—and I’m not alone. So I was inspired to see our top earners supply “boring” answers when we asked how they earned so much from their gyms.

For me, it’s reassuring to know that if I do the right things consistently and stay focused, my business will grow.

So what are the right things? Chasing “once-in-a-lifetime marketing tactics” isn’t on the list, and you can probably pinpoint some places where distractions are hurting your business. But it can be tough to determine the exact best point of focus right now. That’s where a mentor comes in.

If you want to get a head start on gym growth in 2024, book a call here.


One more thing!

Did you know gym owners can earn $100,000 a year with no more than 150 clients? We wrote a guide showing you exactly how.