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A smiling gym owner takes a selfie with happy clients on treadmills behind her.

Essential Gym Marketing Funnels: Organic Social Media

Social media isn't enough to replace "real content," but it can serve as a "sample tray" to get people to consume your real content.
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A closeup image of a bright yellow megaphone with all sorts of business terms written on a yellow background behind it.

Essential Gym Marketing Funnels: The Content Funnel

If you're not producing daily content, people will choose the gym owners who are. Here's how to ensure prospective clients hear your story.
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The 4 Essential Marketing Funnels That Will Grow Your Gym

Chris Cooper goes over the four essential funnels Two-Brain Business helps clients build: referrals, content, social media and paid ads.
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An illustration of a person using a large red wrench to fix a pipe connected to a large funnel.

Essential Gym Marketing Funnels: The Referral Funnel

Successful gyms have up to four marketing funnels working for them all the time—and the referral funnel is a gold mine.
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Young adult woman is working with a laptop in a multi functional space while other people are training in the background.

Co-Working Spaces in Gyms: A Good Idea?

New Wall Street Journal article says gyms can double as offices for members who need a place for remote work.
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Gyms in Legal Trouble: Listen and Limit Liability

Gyms in Legal Trouble: Listen and Limit Liability

Gym-owning lawyer Matthew Becker gives you simple steps to protect your business from getting headlines for all the wrong reasons.
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