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A photograph from behind a camera as a gym owner makes a video about the value of biceps curls.

Building a Client-Centric Business: The Media

September 7, 2023 Vision
Every company is a media company now. You have to talk about your fitness business constantly or you'll be invisible.
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A class of diverse people doing Pilates exercises on Reformer beds in a studio.

Building a Client-Centric Business: The Method

September 6, 2023 Vision
Now that you've defined your mission and chosen a model, it's time to choose a method. This is the easy part—and the fun part.
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A closeup of meshing gears, with one labeled "business" and the other labeled "model."

Building a Client-Centric Business: The Model

September 5, 2023 Vision
Do you need 400 clients to earn a good living as a microgym owner? No, you definitely don't. Chris Cooper has the proof.
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The Client-Centric Business: Being Paid to Solve Problems

The Client-Centric Business: Being Paid to Solve Problems

September 4, 2023 Podcast Vision
To run a great gym, address the four M's: define your mission, use a strong model, pick a solid fitness method and create media regularly.
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A closeup image of a compass with the needle pointing north to the word "purpose."

Building a Client-Centric Business: The Mission

September 4, 2023 Vision
What do you want your clients to achieve? If you don't have an answer, take a few minutes to decide on your mission for your gym.
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A backlit photo of a man standing with his arms outstretched and the setting sun behind him.

3 Essential Revelations for Microgym Owners

September 1, 2023 News and Views
Mike Warkentin presents three ideas that will change your approach to business—unless you miss Revelation Number 2.
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