
When Staff Members Are an Investment, Not an Expense
Great staff members generate at least 2.5 times more revenue than they are paid. So what are you doing to mentor your team to success?

Great staff members generate at least 2.5 times more revenue than they are paid. So what are you doing to mentor your team to success?

A well-run gym can shield staff members from risk as they create fulfilling careers that generate more income for everyone.

A B+ coach will starve in a D+ business. That’s why I focus on business and leave coach training to others.

You might be an expert in your fitness method of choice, but that doesn’t guarantee your gym business will be successful.

The complete details on two less-common, high-value services that can help you serve clients and generate revenue.

You don’t have to focus on PT, but not offering 1:1 training might drive high-value clients and prospective clients away.

Chris Cooper analyzes the common characteristics of the best fitness entrepreneurs so you can take action and join their ranks.

Your small business is a high-risk investment—but you can run a great gym and balance the risk with conservative investments.

Why did I write this book? Because I want to show you a path that never existed before for fitness entrepreneurs.