
How to Maximize Gym Value—Fast
Seven steps to make your gym far more valuable in about six months—whether you’re planning to sell it or hold onto it.

Seven steps to make your gym far more valuable in about six months—whether you’re planning to sell it or hold onto it.

If you’re looking to exit, here’s the very best way to maximize the sale value of your gym. (Don’t worry: it only takes six months.)

Chris Cooper gives you a step-by-step plan to message leads and move them closer to becoming members at your gym.

Check out three kinds of posts you can use to get people to hit like or comment on your favorite social media platform.

Conversations sell gym memberships—but where you have those chats is changing as more people spend more time on social media.

Some gym owners try to sell a dozen services and appeal to everyone. Here’s how to sell more by getting results for select clients.
How Ashley Kates uses an avatar named Amy to stay focused at her women-only gym in Lexington, South Carolina.

Use these tips to start a program for older athletes—or apply them to any other specialty program you can come up with to grow your gym.

To grow your gym, you don’t need a huge bank of knowledge. You just need to know what to do “right now.”
And then you must do it.