If you look like every other gym, you’re going to compete on price—and you can’t win. You don’t even want to win that race.
How to build, solidify and keep establishing value so you can acquire great gym clients and retain them for many years.
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?
Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.
Behind the curtain: Our top gym owners explain how they post average revenue per member scores from $508 to $1,203.
Worried about charging a premium rate for coaching services at your gym? You need to see the numbers on our leaderboard.
Most of your friends will be working at 60. You won’t have to. A mentor can help you achieve the freedom of wealth very early in life.
Try this stuff today. It works like a charm—unless you say, “I’ll do it later.” In that case, you won’t add any clients or generate new revenue.
Chris Cooper recaps the 2024 Two-Brain Summit and implores gym owners to use what they learned to build their businesses.
