“Am I going where I want to go?” Your clients will ask that question before renewing memberships. What if they don’t have a quick answer?
Social outings, badges, competitions—they only move the retention needle a tiny bit. Here’s what to focus on instead.
If you struggle when you hear “I need to think about it” or “that’s a lot of money,” check out these perfect lines from sales experts.
Elite fitness entrepreneurs share the exact lines they use when they have to fire staff or clients and deal with complaints.
Chris Cooper shares the exact words he says in a host of situations to start conversations, book free consultations and grow his gym.
If you look like every other gym, you’re going to compete on price—and you can’t win. You don’t even want to win that race.
How to build, solidify and keep establishing value so you can acquire great gym clients and retain them for many years.
Bob Burg wrote, “Price is an echo of value.” So what happens when you know your services are valuable but your audience doesn’t?
Details on three key tactics: implementing annual rate increases, switching to biweekly billing and passing on credit-card fees.
