If you stay in the gym game long enough, you will have to fire a staff member. It’s inevitable. Here’s how to do it properly.
Before you decide to can someone, you must determine what’s at the root of your problems. And in some cases, it might be you.
Do you coach every client the same way? It’s a mistake. Here’s how to connect with the 4 personality types you’ll find in a gym.
Are your coaches performing at a 3-out-of-10 level or are they 8s? What about your programming? Here’s how to get the numbers you need.
The best trainer will go broke without business skills. But at some point, you’re going to have to shift your focus to improve coaching.
Hint: We aren’t talking about shiny equipment, clean bathrooms, smoothie bars, floor cleaners and lounges for clients.
Huge client counts aren’t based just on sales in coaching gyms. They’re based on amazing retention and a solid marketing plan.
Client count matters, but only in relation to your model and key performance indicators such as average revenue per member.
As CEO, you might not have time to personally tick every box on the retention checklist. But someone has to or you’ll start bleeding clients.
